The most common reason for U.S. and Canadian cord cutters to resubscribe to pay TV services was that they could not get all the entertainment content they wanted, with about one in three respondents stating this in a late-2023 survey. A further 29 percent said that pay TV is the best way to watch main live events.
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TiVo. (February 28, 2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023." Chart. February 28, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. (2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to Re-subscribe to Pay Tv after Cutting The Cord in The United States and Canada in 4th Quarter 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo, Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 Statista, https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/ (last visited July 13, 2024)
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph], TiVo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
