In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, 64 percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly 65 percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.
Most popular social media platforms for shopping in Germany in 2nd 2023, by generation
Characteristic
Facebook
Instagram
YouTube
TikTok
Snapchat
Pinterest
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Klarna. (March 26, 2024). Most popular social media platforms for shopping in Germany in 2nd 2023, by generation [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/
Klarna. "Most popular social media platforms for shopping in Germany in 2nd 2023, by generation." Chart. March 26, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/
Klarna. (2024). Most popular social media platforms for shopping in Germany in 2nd 2023, by generation. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/
Klarna. "Most Popular Social Media Platforms for Shopping in Germany in 2nd 2023, by Generation." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/
Klarna, Most popular social media platforms for shopping in Germany in 2nd 2023, by generation Statista, https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/ (last visited July 16, 2024)
Most popular social media platforms for shopping in Germany in 2nd 2023, by generation [Graph], Klarna, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1368609/social-media-accounts-platforms-germany/