According to a 2022 survey conducted in the United States, 38 percent of Generation Z respondents reported spending more than four hours on social media daily - almost double the amount of time adults of other generations spent on social media daily. Overall, one in five adults spent less than one hour per day on social media.
Daily social media usage in the United States as of November 2022, by generation
Characteristic
Gen Zers
Adults
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Morning Consult. (December 12, 2022). Daily social media usage in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/
Morning Consult. "Daily social media usage in the United States as of November 2022, by generation." Chart. December 12, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/
Morning Consult. (2022). Daily social media usage in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/
Morning Consult. "Daily Social Media Usage in The United States as of November 2022, by Generation." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/
Morning Consult, Daily social media usage in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/ (last visited July 13, 2024)
Daily social media usage in the United States as of November 2022, by generation [Graph], Morning Consult, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1366903/us-gen-z-adults-daily-social-media-usage/