In April 2022, it was found that smartphone users in Australia, Canada, the United Kingdom, and the United States paid the same active attention to mobile advertising throughout the day. Their passive attention, however, was the highest in the evenings when it stood at 9.3 second, compared to 8.2 second in the afternoons.
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day
(in seconds)
Characteristic
Pre-morning
Morning
Afternoon
Evening
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OMD Worldwide. (August 26, 2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. "Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds)." Chart. August 26, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. (2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide. "Average Time Spent with Mobile Advertising among Smartphone Users Worldwide in April 2022, by Time of Day (in Seconds)." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/
OMD Worldwide, Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) Statista, https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/ (last visited July 13, 2024)
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by time of day (in seconds) [Graph], OMD Worldwide, August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1366396/time-spent-mobile-advertising-time-day/