According to a survey conducted among selected global brands, roughly 50 percent of respondents reported they will slightly or significantly decrease their offline media budgets in 2023 compared to 2022. Regarding digital media, 13 percent of the surveyed multinationals planned to reduce budgets, while 42 percent intended to increase their advertising and marketing spending on online channels.
Expected change to media budgets among selected global brands in 2023, by platform
(compared to 2022)
Characteristic
Offline
Digital
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The source does not specify the date of the survey. The date provided is the publication date.
Missing percentage points to 100 percent are probably due to rounding.
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Campaign Asia. (October 12, 2022). Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022) [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/
Campaign Asia. "Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022)." Chart. October 12, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/
Campaign Asia. (2022). Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022). Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/
Campaign Asia. "Expected Change to Media Budgets among Selected Global Brands in 2023, by Platform (Compared to 2022)." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/
Campaign Asia, Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022) Statista, https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/ (last visited July 16, 2024)
Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022) [Graph], Campaign Asia, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1339016/media-budget-expectations-global-brands-platform/