As of September 2023, BeReal was the platform in the United States that most attracted social media users with bachelor's degrees and master's degrees. Overall, 38 percent of TikTok users had a high school degree, as did 38 percent of Snapchat users. Image-based Pinterest was the platform most used by respondents with technical and vocational education.
Distribution of leading social media platform users in the United States as of September 2023, by education level
Characteristic
No formal education
Elementary school
Some high school
High school degree
Vocational / technical school (2 years)
Bachelor degree or equivalent
Master degree or equivalent
Doctoral degree or equivalent
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Statista. (November 15, 2023). Distribution of leading social media platform users in the United States as of September 2023, by education level [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/
Statista. "Distribution of leading social media platform users in the United States as of September 2023, by education level." Chart. November 15, 2023. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/
Statista. (2023). Distribution of leading social media platform users in the United States as of September 2023, by education level. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/
Statista. "Distribution of Leading Social Media Platform Users in The United States as of September 2023, by Education Level." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/
Statista, Distribution of leading social media platform users in the United States as of September 2023, by education level Statista, https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/ (last visited July 16, 2024)
Distribution of leading social media platform users in the United States as of September 2023, by education level [Graph], Statista, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1337578/us-distribution-leading-social-media-platforms-by-education/