In 2022, Latin American smartphone users researched products predominantly on online marketplaces, retailer websites, and apps before making purchasing decisions. According to a survey conducted in nine countries across the region, close to 43 percent of respondents said they consulted these sources to find information about a product before buying it online. Furthermore, 41.4 percent of mobile users researched items on social media and influencer accounts, and 35 percent used popular search engines such as Google, Yahoo, and Bing.
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (March 29, 2022). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022." Chart. March 29, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. (2022). Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence. "Main Sources Used by Smartphone Users to Research a Product They Would like to Buy Digitally in Latin America in 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/
Insider Intelligence, Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022 Statista, https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/ (last visited July 16, 2024)
Main sources used by smartphone users to research a product they would like to buy digitally in Latin America in 2022 [Graph], Insider Intelligence, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1336491/latin-america-smartphone-users-research-online-purchase/