As of June 2022, the United States was the market with the highest effective cost-per-mile (eCPM) for in-app banner ads in Android apps, reaching 0.61 U.S. dollars. Canada ranked second, with a reported eCPM of 0.45 U.S. dollars, while Australia ranked third with 0.41 U.S. dollars. In July 2022, approximately 25 percent of mobile app publishers in the United States monetized via in-app advertising.
Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022
(in U.S. dollars)
Characteristic
eCPM in U.S. dollars
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Appodeal. (July 4, 2022). Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/
Appodeal. "Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022 (in U.S. dollars)." Chart. July 4, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/
Appodeal. (2022). Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/
Appodeal. "Markets with The Highest Banner Advertising Effective Cost-per-mille (Ecpm) for Android Worldwide Apps in of June 2022 (in U.S. Dollars)." Statista, Statista Inc., 4 Jul 2022, https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/
Appodeal, Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/ (last visited July 13, 2024)
Markets with the highest banner advertising effective cost-per-mille (eCPM) for Android worldwide apps in of June 2022 (in U.S. dollars) [Graph], Appodeal, July 4, 2022. [Online]. Available: https://www.statista.com/statistics/1330103/countries-top-ecpm-android-banner-ads/