In July 2022, the most popular type of content on Instagram was images, with 42.2 percent of all content being of this form. Carousels were the second most popular form of content, accounting for 26.2 percent of content on the platform. In terms of reach and likes, reels were the most successful during the measured period, accounting for 33.8 percent, and 35.4 percent, respectively. Additionally, images were the most likely type of content to receive engagement in the form of comments. Video accounted for just one in every ten pieces of content on Instagram, and gained the least amount of user engagement.
Distribution of Instagram content performance worldwide as of July 2022, by content type
Characteristic
Image
Carousel
Reels
Video
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HypeAuditor. (August 19, 2022). Distribution of Instagram content performance worldwide as of July 2022, by content type [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/
HypeAuditor. "Distribution of Instagram content performance worldwide as of July 2022, by content type." Chart. August 19, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/
HypeAuditor. (2022). Distribution of Instagram content performance worldwide as of July 2022, by content type. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/
HypeAuditor. "Distribution of Instagram Content Performance Worldwide as of July 2022, by Content Type." Statista, Statista Inc., 19 Aug 2022, https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/
HypeAuditor, Distribution of Instagram content performance worldwide as of July 2022, by content type Statista, https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/ (last visited July 13, 2024)
Distribution of Instagram content performance worldwide as of July 2022, by content type [Graph], HypeAuditor, August 19, 2022. [Online]. Available: https://www.statista.com/statistics/1328766/global-distribution-of-instagram-content-performance-by-type/