TikTok/Douyin: brand value 2020-2023
the most valuable unicorn worldwide in 2023 with a market cap of 200 billion U.S. dollars.
ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2023, the brand value of TikTok/Douyin amounted to 84 billion U.S. dollars. It was