In 2023, TikTok advertising was estimated to reach around 5.65 million people aged 18 years and above in Taiwan, representing about 23.6 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 45.7 percent.
TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group
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Ad audience share
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/
We Are Social, und DataReportal, und Meltwater. "TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group." Chart. February 23, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/
We Are Social, DataReportal, Meltwater. (2024). TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/
We Are Social, and DataReportal, and Meltwater. "Tiktok Advertising Penetration among People Aged 18 Years and above in Taiwan in 2023, by Demographic Group." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/
We Are Social & DataReportal & Meltwater, TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group Statista, https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/ (last visited July 16, 2024)
TikTok advertising penetration among people aged 18 years and above in Taiwan in 2023, by demographic group [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1296695/taiwan-tiktok-advertising-audience-demographics/