During a November 2022 survey carried out among professionals involved in content marketing worldwide, around 66 percent stated that they tracked page views to measure the success of their content marketing activities. Another 55 percent said they monitored email engagement (opens, clicks) in the same context.
Metrics tracked by content marketers worldwide as of November 2022
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Share of respondents
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The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.
Figures have been rounded.
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Parse.ly. (February 15, 2023). Metrics tracked by content marketers worldwide as of November 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
Parse.ly. "Metrics tracked by content marketers worldwide as of November 2022." Chart. February 15, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
Parse.ly. (2023). Metrics tracked by content marketers worldwide as of November 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
Parse.ly. "Metrics Tracked by Content Marketers Worldwide as of November 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
Parse.ly, Metrics tracked by content marketers worldwide as of November 2022 Statista, https://www.statista.com/statistics/1292124/content-marketing-metrics-track/ (last visited July 13, 2024)
Metrics tracked by content marketers worldwide as of November 2022 [Graph], Parse.ly, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1292124/content-marketing-metrics-track/