During a late 2022 survey carried out among professionals involved in content marketing, almost 50 percent of respondents stated that they expected their content budgets to increase over the next year; 26 percent expected them to stay the same, and 19 percent - to decrease.
Expected year-over-year change to content marketing budget worldwide in 2023
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The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.
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Parse.ly. (February 15, 2023). Expected year-over-year change to content marketing budget worldwide in 2023 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1292027/content-marketing-budget-change/
Parse.ly. "Expected year-over-year change to content marketing budget worldwide in 2023." Chart. February 15, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1292027/content-marketing-budget-change/
Parse.ly. (2023). Expected year-over-year change to content marketing budget worldwide in 2023. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1292027/content-marketing-budget-change/
Parse.ly. "Expected Year-over-year Change to Content Marketing Budget Worldwide in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1292027/content-marketing-budget-change/
Parse.ly, Expected year-over-year change to content marketing budget worldwide in 2023 Statista, https://www.statista.com/statistics/1292027/content-marketing-budget-change/ (last visited July 13, 2024)
Expected year-over-year change to content marketing budget worldwide in 2023 [Graph], Parse.ly, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1292027/content-marketing-budget-change/