In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025
(in millions)
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eMarketer, & Sprout Social. (March 24, 2022). Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
eMarketer, und Sprout Social. "Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)." Chart. March 24, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
eMarketer, Sprout Social. (2022). Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions). Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
eMarketer, and Sprout Social. "Number of Generation Z Users in The United States on Selected Social Media Platforms from 2020 to 2025 (in Millions)." Statista, Statista Inc., 24 Mar 2022, https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
eMarketer & Sprout Social, Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Statista, https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/ (last visited July 13, 2024)
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) [Graph], eMarketer, & Sprout Social, March 24, 2022. [Online]. Available: https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
