During a 2022 survey carried out among consumers from the United States, 66 percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with 61 percent.
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
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Sprout Social. (May 26, 2023). Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. "Types of most engaging content for social media marketing according to consumers in the United States as of April 2022." Chart. May 26, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. (2023). Types of most engaging content for social media marketing according to consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social. "Types of Most Engaging Content for Social Media Marketing According to Consumers in The United States as of April 2022." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
Sprout Social, Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/ (last visited July 13, 2024)
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022 [Graph], Sprout Social, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1273876/content-social-media-marketing-usa/
