In the first quarter of 2022, Twitter's cost per ad engagement grew by 10 percent compared to the corresponding quarter of the previous year. In 2021, Twitter's ad revenue stood at 4.5 billion U.S. dollars.
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022
Characteristic
Y-O-Y growth rate
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Twitter. (July 22, 2022). Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. "Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022." Chart. July 22, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. (2022). Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter. "Year on Year Change in Cost per Engagement (Cpe) on Twitter from 1st Quarter 2020 to 2nd Quarter 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/
Twitter, Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 Statista, https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/ (last visited July 13, 2024)
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022 [Graph], Twitter, July 22, 2022. [Online]. Available: https://www.statista.com/statistics/1273702/twitter-cost-per-engagement-change/