A survey on video streaming platforms and consumer behavior conducted in 2021 indicated that a majority of respondents in India who subscribed to video streaming services were aged between 25 and 44 years old. The age group with the largest number of respondents not having a video streaming subscription was individuals aged above 55 years.
Share of consumers subscribed to any video streaming service in India as of May 2021, by age
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Female respondents: 12,466; male respondents: 24,399.
Supplementary notes
This question was phrased by the source as follows: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"
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Rakuten Insight. (August 13, 2021). Share of consumers subscribed to any video streaming service in India as of May 2021, by age [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. "Share of consumers subscribed to any video streaming service in India as of May 2021, by age." Chart. August 13, 2021. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. (2021). Share of consumers subscribed to any video streaming service in India as of May 2021, by age. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. "Share of Consumers Subscribed to Any Video Streaming Service in India as of May 2021, by Age." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight, Share of consumers subscribed to any video streaming service in India as of May 2021, by age Statista, https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/ (last visited July 13, 2024)
Share of consumers subscribed to any video streaming service in India as of May 2021, by age [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/1266536/india-video-streaming-service-subscribers-by-age/