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In the fiscal year 2023-24 (12 months ending March 2024), French gaming publisher Ubisoft generated more than 64 percent of net bookings via back-catalogue sales. Ubisoft owns several long-running video game series including the multi-platform franchises Assassin's Creed, Far Cry, Just Dance, Tom Clancy's, and Watch Dogs. In total, digital sales accounted for over 85 percent of net bookings for the measured fiscal period.

Share of net bookings generated by Ubisoft worldwide from fiscal year 2017-18 to 2023-24, by type

Characteristic	Digital net bookings	PRI net bookings	Back-catalog net bookings
2016-17	50%	20.8%	44.5%
2017-18	58%	28%	47.6%
2018-19	68.8%	31.8%	56.5%
2019-20	82.2%	45.8%	72.7%
2020-21	71.8%	34.8%	57.5%
2021-22	78.3%	38.2%	67%
2022-23	85.4%	57.6%	57.7%
2023-24	85.6%	37.9%	64.5%

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Release date

May 2024

More information

Region

Worldwide

Survey time period

April 2016 to March 2024

Special properties

net bookings corresponds to historical sales (i.e. sales excluding the impacts of the application of IFRS15)

Supplementary notes

PRI: Player Recurring Investment includes sales of digital items, DLC, seasonal passes, subscriptions and advertising.

Values to not sum up to 100% as this information is about the performance of select segments.

As of 2019-20, Mobile revenues are now recognized on a gross basis and include commissions paid to store operators. This has resulted in an €29.2 million increase in sales (IFRS 15 sales and net bookings) and cost of sales. This change has not affected either operating or net income. The impact on back-catalog net bookings was €24.4million. For 2020-21, the expected impact is €50 million.

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