Kuaishou or Kwai - the second largest short video app in China after TikTok's sister app Douyin - has been particularly popular among users living in smaller cities and rural regions. As of 2022, almost two-thirds of the Kuaishou users lived in third tier cities and below in the country.
Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier
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Share of Kuaishou users
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Moonfox Data. (January 5, 2023). Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/
Moonfox Data. "Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier." Chart. January 5, 2023. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/
Moonfox Data. (2023). Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/
Moonfox Data. "Distribution of Users of The Chinese Short Video Platform Kuaishou (Kwai) in China as of December 2022, by City Tier." Statista, Statista Inc., 5 Jan 2023, https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/
Moonfox Data, Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier Statista, https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/ (last visited July 17, 2024)
Distribution of users of the Chinese short video platform Kuaishou (Kwai) in China as of December 2022, by city tier [Graph], Moonfox Data, January 5, 2023. [Online]. Available: https://www.statista.com/statistics/1202739/china-kuaishou-user-geographical-distribution/