10 percent of the U.S. population was extremely likely to cancel their subscription to pay television services in the next 12 months, according to a survey conducted in March 2024. The majority of respondents who wanted to cancel their subscriptions were between 35 and 55 years. In contrast, half of individuals over 55 years said they did not plan to cancel their pay TV services in the coming year.
Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group
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5 - Extremely likely
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Vorhaus Advisors. (May 15, 2024). Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/
Vorhaus Advisors. "Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group." Chart. May 15, 2024. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/
Vorhaus Advisors. (2024). Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/
Vorhaus Advisors. "Likelihood of Cancelling Pay Tv Services in The next 12 Months in The United States as of March 2024, by Age Group." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/
Vorhaus Advisors, Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/ (last visited July 13, 2024)
Likelihood of cancelling pay TV services in the next 12 months in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1198140/cord-cutting-among-pay-tv-subscribers-in-the-us/