Business-to-business (B2B) digital advertising spending in the United States was projected to increase by 18.2 percent in 2022, following a 39.1 percent growth in 2021. B2B ad expenditure in the U.S. was estimated to reach 18.5 billion U.S. dollars by 2024.
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
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Year-on-year-growth rate
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eMarketer. (September 19, 2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024." Chart. September 19, 2022. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. (2022). Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer. "Change in Business-to-business (B2b) Digital Advertising Spending in The United States from 2020 to 2024." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/
eMarketer, Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 Statista, https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/ (last visited July 13, 2024)
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024 [Graph], eMarketer, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1197322/change-b2b-digital-ad-spend-usa/