During a survey conducted in Chile in 2020, approximately 64.5 percent of respondents said that their perception of a brand was positively impacted after viewing interesting content where it was featured on TikTok.
Change in brand perception after viewing content shared on TikTok in Chile as of September 2020
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Share of respondents
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To the question: "After seeing some interesting content on TikTok where a brand is featured, did it change your perception of that brand in a positive way?" ("Tras haber visto algún contenido interesante donde aparece una marca en TikTok, ¿Cambió tu percepción sobre esa marca de forma positiva?").
The source does not specify the date of the survey. The date given is the release date.
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Jelly. (September 10, 2020). Change in brand perception after viewing content shared on TikTok in Chile as of September 2020 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/
Jelly. "Change in brand perception after viewing content shared on TikTok in Chile as of September 2020." Chart. September 10, 2020. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/
Jelly. (2020). Change in brand perception after viewing content shared on TikTok in Chile as of September 2020. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/
Jelly. "Change in Brand Perception after Viewing Content Shared on Tiktok in Chile as of September 2020." Statista, Statista Inc., 10 Sep 2020, https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/
Jelly, Change in brand perception after viewing content shared on TikTok in Chile as of September 2020 Statista, https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/ (last visited July 16, 2024)
Change in brand perception after viewing content shared on TikTok in Chile as of September 2020 [Graph], Jelly, September 10, 2020. [Online]. Available: https://www.statista.com/statistics/1190141/brand-perception-change-after-tiktok-appearance-chile/
