As of December 2022, the attack rate for new account creations on desktop devices as a core touchpoint across the online customer journey was 12.2 percent. Additionally, payments on desktop devices had an attack rate of 3.7 percent in the same measured time frame. Logins on mobile apps had the lowest attack rate, 0.5 percent. Other, additional high risk touchpoints in the customer journey included password resets, details change, ad listings, and money transfers.
Attack rate at core touchpoints across the online customer journey as of December 2022
Characteristic
New account creations
Logins
Payments
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based on LexisNexis Digital Identity Network, wider industry metrics may vary
Supplementary notes
North America includes the U.S. and Canada. Mexico is included in the LATAM regional analysis.
Attacks in the Digital Identity Network are split by human-initiated attacks, which typically return full digital identity profiling data relating to individual events, and high velocity automated bot attacks.
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LexisNexis. (May 17, 2023). Attack rate at core touchpoints across the online customer journey as of December 2022 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/
LexisNexis. "Attack rate at core touchpoints across the online customer journey as of December 2022." Chart. May 17, 2023. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/
LexisNexis. (2023). Attack rate at core touchpoints across the online customer journey as of December 2022. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/
LexisNexis. "Attack Rate at Core Touchpoints across The Online Customer Journey as of December 2022." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/
LexisNexis, Attack rate at core touchpoints across the online customer journey as of December 2022 Statista, https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/ (last visited July 13, 2024)
Attack rate at core touchpoints across the online customer journey as of December 2022 [Graph], LexisNexis, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1182115/attack-rate-touchpoints-online-customer-journey/
