Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
U.S. marketing spending surpassed 480 billion U.S. dollars in 2022.
During an early 2023 survey among chief marketing officers (CMOs) from business-to-business (B2B) companies in the United States, respondents from corporations offering B2B services allocated, on average, 10.33 percent of their revenues to marketing activities. Among interviewees from companies selling B2B products, the average share stood at 8.52 percent. According to another source,