TikTok penetration worldwide 2019, by region

Published by Laura Ceci, Aug 25, 2023
During a 2019 survey, 12 percent of responding internet users aged 16 to 64 from North America stated they had an account on Tiktok. In Latin America, the share amounted to 10 percent. The penetration rate was highest in the Asia Pacific region, where it stood at 36 percent.

Penetration rate of TikTok worldwide in 2nd quarter 2019, by region

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Release date

August 2019

Region

Worldwide

Survey time period

Q2 2019

Number of respondents

139,558 respondents

Age group

16-64 years

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Original question: "On which of the following services do you have an account? TikTok"

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