During a 2019 survey, around 30 percent of responding parents of children aged three to 13 from Brazil stated that advertising was the reason why their child picked a specific brand or product. Second most important reason given was cartoons or celebrities presented on the packaging.
Reasons why children selected a particular product or brand in Brazil in 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Asociación Nacional de Avisadores (Chile). (August 15, 2019). Reasons why children selected a particular product or brand in Brazil in 2019 [Graph]. In Statista. Retrieved July 13, 2024, from https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). "Reasons why children selected a particular product or brand in Brazil in 2019." Chart. August 15, 2019. Statista. Accessed July 13, 2024. https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). (2019). Reasons why children selected a particular product or brand in Brazil in 2019. Statista. Statista Inc.. Accessed: July 13, 2024. https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile). "Reasons Why Children Selected a Particular Product or Brand in Brazil in 2019." Statista, Statista Inc., 15 Aug 2019, https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/
Asociación Nacional de Avisadores (Chile), Reasons why children selected a particular product or brand in Brazil in 2019 Statista, https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/ (last visited July 13, 2024)
Reasons why children selected a particular product or brand in Brazil in 2019 [Graph], Asociación Nacional de Avisadores (Chile), August 15, 2019. [Online]. Available: https://www.statista.com/statistics/1064487/reason-brand-product-selection-children-brazil/