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"Video portals (e.g., YouTube)" and "Social media websites and apps" are the top two answers among Spanish consumers in our survey on the subject of "Digital advertising touchpoints".
Find this and more survey data on digital advertising touchpoints in Spain in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Digital advertising touchpoints in Spain as of March 2024

Characteristic	Share of respondents
Video portals (e.g., YouTube)	45%
Social media websites and apps	37%
Video-streaming services (e.g., Netflix, Amazon Prime)	35%
Online stores	34%
Search engines	29%
Websites and apps of brands and products	26%
Video games (smartphone / tablet / console / PC / Smart TV)	23%
Music portals and streaming services (e.g., Spotify)	22%
Editorial websites and apps (e.g., news sites and magazines)	20%
Podcasts	15%
Blogs/forums	10%
Newsletters	8%
I haven't come across any digital advertisements	6%
Other apps (smartphone / tablet / console / PC / Smart TV)	19%
Other	2%
Don't know	5%

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Release date

May 2024

More information

Region

Spain

Survey time period

April 2023 to March 2024

Number of respondents

12,169 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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