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Finding reliable SEO software for agencies is an uphill battle.
Luckily though:
I run an SEO agency so I thought I would share the software we use along with custom tools like our backlink blacklist to deliver results.
Check out the full list below which is broken down by category-
What Will I Learn?
Are you ready for some hard truth?
There is no single piece of SEO software that will handle every aspect of SEO perfectly. But all-in-one tools are about as close as you get.
If you want to use one platform to manage each of your clients SEO campaigns, this is the section for you.
You can’t talk about SEO software without Ahrefs coming up.
Ahrefs is one of the most well-known SEO software for agencies. Especially when it comes to link building and analysis.
Ahrefs boasts the largest index of links, second only to Google. Their link database consists of a total of 26 trillion backlinks.
Why does this matter?
The more data, the easier it is to execute your campaigns.
Ahrefs doesn’t just throw all this data in your face without giving you an action plan – another reason they are a top player.
It provides useful insights that help you easily create a solid strategy.
Ahrefs can pretty much handle all of your SEO tasks:
With Ahrefs, you have everything at your fingertips to rank higher and get more organic traffic. They offer a number of paid plans starting at $99 a month.
Interested in learning more about Ahrefs? Check out my complete Ahrefs review.
Want to get access to Ahrefs features for free? Check out the Ahrefs Webmaster tools.
Before Ahrefs, there was Semrush.
Semrush is one of the best tools for keyword research and SEO data analysis. In my opinion, it is a must-have all-in-one SEO software for agencies or freelancers.
(Check out my Ahrefs vs Semrush blog post to see which tool is the best).
Here’s why:
Aside from all of the key SEO tools you need to run a campaign, they have a bunch of unique features you won’t find anywhere else:
What makes Semrush really special is its keyword research and market research tool suite. These powerful tools provide insightful data you can actually use.
Semrush really is a must-have SEO Software for agencies.
I know I wouldn’t be able to work without it. Their paid plans start at $119.95 per month and you can get an exclusive 14-day free trial here.
Want to find out more about Semrush? Check out my full Semrush review or my Semrushbot blog post.
Looking for an all-in-one alternative tool? Check out my Serpstat review.
Seobility is the most affordable all-in-one SEO software for agencies on this list. Just because it’s cheaper than the rest doesn’t mean it’s not powerful.
This software allows you to:
…and much more!
Seobility makes it easy to optimise your client’s sites without wasting tons of time and money.
On top of that, the interface is easy to use, making navigating their tools and ticking off SEO tasks even easier.
Seobility offers three different plans. They have a completely free (but limited) plan and their premium plans start at $50 per month.
Moz is one of the most user-friendly SEO tools. This makes it perfect for:
With MozPro you can:
The Moz all-in-one SEO toolset will help you handle each part of your clients SEO campaigns.
Their user interface and helpful data are where Moz really shines. It’s very easy to navigate all of the tools, and you can quickly see how your campaign is performing.
Moz also has loads of SEO content for learning and levelling up your SEO skills while using the software.
Keywords are the foundation of great SEO campaigns. Without them, there isn’t anything to optimise for.
Here are the best keyword research tools for agencies.
My Intelligent Keyword Research Spreadsheet is my own FREE tool.
It connects to Ahrefs or SEMRush to help you do all of your keyword research in minutes rather than days.
I had it specially developed to spit out personalised keyword research strategies based on what is working right now in less than 5 minutes.
It does a bunch of things behind the scenes-
…While calculating the intent of a keyword so you can focus on $$$ keywords.
Pretty sweet, isn’t it?
Want to get keyword ideas quickly?
Ahrefs Keywords Explorer is a great keyword research tool that helps you discover thousands of possible target keywords in a matter of seconds.
With this tool, you can:
With Keyword Explorer, you can do keyword research for 171 countries across 10 different search engines.
So even if your target market isn’t based in the US, you will find great keywords to target.
All of this is built into a nice interface that easily allows you to see all of the relevant data you need.
Semrush has one of the best keyword research tools of any SEO software.
They have 6 tools for keyword research:
The Semrush keyword research tools are really comprehensive. They have a massive amount of data with over 20 billion keywords in their index.
Let that sink in for a moment.
You can even benchmark any websites’ keyword profiles against your own to see new opportunities to target.
The amount of research and insights you get with Semrush means you will never run out of keywords to target.
Keyword research doesn’t need to be expensive.
Google Keyword Planner is a completely free tool created by Google.
Its primary function is to help Google ads users find keywords to target in their own campaign.
It is also one of the most underrated free SEO keyword research tools on the market.
Why?
Because you get keyword data directly from Google themselves… Which other tool can say that?
With Google Keyword Planner you can:
Not bad for a free tool, right?
When you use Google Keyword Planner correctly, you will find a huge amount of valuable keywords for your SEO campaign without having to spend a fortune on expensive marketing tools.
Want to see how to use Keyword Planner to supercharge your SEO? Check out my Google Keyword Planner tutorial.
Looking for a simple keyword research tool?
Ubersuggest is a great SEO software with a simple yet powerful keyword scraper tool.
With Ubersuggest you can see:
Ubersuggest makes it easy to generate a list of keywords to target, providing hundreds of keywords ideas. Plus, it analyses your competition to get even more ideas.
Did I mention it was also free? (well, sort of).
Ubersuggest has a freemium model where you have 3 free searches a day, and then paid plans start at just $12 per month.
If you are on a budget and looking for a powerful keyword research tool, definitely check out Ubersuggest.
Monitoring the rankings of target keywords that drive quality traffic is extremely valuable. It is one of the best ways to see how your campaign performance is going.
But rank tracking isn’t just about your own keyword positions. A quality rank tracker can also track other important metrics such as:
Accuranker is one of the fastest rank tracking tools.
What does that mean exactly?
You can manually refresh keyword rankings whenever you want. The data updates almost instantly, which helps you stay on top of your rankings all the time.
Accuranker has a ton of cool features:
Plus, it’s one of the best mobile rank tracking tools on the market to this day!
Accuranker helps you be aware of important SERP changes and tracks the performance of your campaign over time. Check out my Accuranker review to see everything it can do.
Ahrefs Rank Tracker software is simple to use and makes it easy to visualise your campaign performance.
Rank Tracker lets you monitor your Google rankings on desktop and mobile across 170 different countries. Simply…
Ahrefs starts tracking your campaign performance with:
Want to see how you perform in SERP features such as featured snippets?
With the Ahrefs Rank Tracker, it’s easy to find the keywords that have gained or lost SERP features. This helps you optimise your individual pages and increase search visibility in the search results.
SEO Powersuite’s Rank Tracker is a desktop-based software packed with a ton of powerful features.
You can track an unlimited amount of keywords all the way up to the top 1,000 positions, making it one of the most customisable tools you will come across.
With SEO Powersuite Rank Tracker you can:
The software has complete mobile and desktop tracking capabilities across 327 search engines. You can also add up to 10 competitors and track your rankings alongside theirs.
Agency Analytics is an all-in-one reporting software designed for digital marketing agencies.
What makes it unique?
Agency Analytics has native SEO and ranking tracking tools built into the main platform.
The rank tracking tool updates keyword positions daily and provides accurate data on both local and global keywords.
Some of the core features of the AgencyAnalytics Rank Tracker includes:
Agency Analytics also makes it easy to automate rank tracking and provide white-label reports to clients.
Link building is essential for any SEO campaign.
Without it, you’ll struggle to take your SEO further.
If you want to level up your SEO, you’re going to need to build some quality links. The problem is building links takes a lot of:
Time is not something that us, agency owners, ever have a lot of.
That’s where the need for outreach and link building software comes in. It’s the only way to build quality links efficiently.
The Backlink Blacklist Tool is a tool that my team and I created to identify blacklisted backlinks.
The tool is:
The only thing you have to do is to paste your URLs and click on “Check My Links Now“. Then, the tool will tell you if your backlinks are blacklisted and why.
This is important because having blacklisted links pointing to your website can put your online business at risk.
So, check your links right now and see which links you should keep and which ones you should remove, before getting penalised by Google.
Pitchbox is the best outreach tool that money can buy.
I am not joking. I have built tons of links over the years, and this tool is absolutely essential if you want to build links at scale.
Pitchbox saves you time and money by:
It is also recommended by a lot of big names in the SEO industry. I personally use Pitchbox, and after trying a lot of others…
Nothing even comes close.
Read my full Pitchbox review to learn more about the tool.
Want to see the backlink profile of a competitor?
Just put the URL into Ahrefs Site Explorer and let it pull up every link pointing at your competitor.
Ahrefs has the fastest backlink crawler in the industry, so all of this is done rapidly.
It also has the world’s biggest index of live backlinks, which means that it is the best SEO tool for link building research, hands down.
Each time I compare it to any other tool, Ahrefs always wins.
With Ahrefs you can also use any of your favourite link building strategies such as:
The link tools make it easy to find valuable link placement opportunities.
Internal link building is just as important as external link building.
SEO Auto Linker is a WordPress plugin that takes care of your internal linking needs on autopilot. It’s as easy as:
That’s it! You’re all set. The plugin hasn’t been updated in a long time, but as of now, it works perfectly.
Pro tip: If you really want to get clever, you can even add affiliate links into this tool too, so you never miss a linking opportunity.
If you have technical SEO issues on your website…
Your website is not going to rank, no matter what else you do. Here are some software and tools to improve your technical SEO.
URL Profiler is a simple tool that helps execute a wide range of SEO tasks.
URL Profiler helps you merge all your data from a number of tools for:
And so much more.
It integrates with all of the major SEO tools such as Semrush, Moz, Ahrefs, Google Analytics, Google Search Console and even more.
Read my URL Profiler review to see everything this tool can do.
BuyProxies is one of the best proxies available.
When you make a search on Google, the results are personalised for you. BuyProxies helps get you non-personalised search results data.
What for?
So you get more accurate information to help optimise your website. BuyProxies can be used for:
All without the risk of being blocked by Google.
Interested in proxies? Check out my SEO proxies and residential proxies posts.
Ahrefs Site Audit software does a complete technical SEO check of your website. It’s like lifting up the hood of a car and pulling the engine apart.
Site Audit crawls all the pages it finds on your website and provides:
You can also customise the Site Audit settings to match your website and needs. You get an exhaustive technical SEO analysis to make sure your website is squeaky clean.
If you have been in SEO for a while – no doubt you have heard of Screaming Frog.
Despite its basic and somewhat ugly user interface, Screaming Frog is the king of technical SEO.
Whether you are just doing a quick website checkup or a full-scale audit, there really isn’t a better tool for the job.
The tool’s powerful SEO spider crawls the entire website looking for SEO problems. It can be used to find:
And much much more.
Screaming Frog can also be integrated with Google Analytics and Google Search Console to get better insights and more data.
Google Analytics is a must-have tool.
The comprehensive data that it provides and the insights it gives makes it essential for SEO. Not to mention it’s completely free to use.
Every small and large change you make on your site is reflected directly in the Google Analytics data.
Understanding the performance of your SEO campaigns is almost impossible without it.
Don’t trust Google? Check out my list of Google Analytics alternatives!
No one knows more about website SEO than Google.
So it just makes sense to take advantage of their complete free Google Search Console. It gives you a complete overview of your website’s performance and even notifies you if Google detects any errors.
It’s basically like having a crystal ball into Google’s view of your website. You can see a number of technical factors of your website:
Of course, with Google Search Console, you can also see the number of impressions and clicks your website has got from Google.
This helps you see if the improvements you are making over time are helping your website’s performance.
WebSite Auditor from SEO Powersuite helps you perform audits in seconds and shows you how to fix the problems it finds.
WebSite Auditor looks at your website just like a search engine does.
It does a thorough job looking for issues that affect your search engine indexation, rankings and user experience.
This includes technical SEO issues such as:
And so much more.
WebSite Auditor puts all of these issues into a simple list and even provides brief “how-to” instructions so you can fix each one easily.
Take a look at my WebSite Auditor review to see everything this powerful tool can do.
Creating SEO content for clients?
Content creation and optimisation software is a must. Not only will it save you tons of time, but it will make sure that your content is optimised perfectly.
Tip: Want to speed up your content production process? Check out my Frase review to see how you can use this AI powered tool to produce content fast.
Surfer SEO is my favourite content creation and optimisation tool. It takes all of the guesswork out of content optimisation.
I personally use it to write my own content.
In just a few clicks you can create an entire content strategy. Surfer SEO has a:
Surfer SEO analyses the top 10 search engine results for your target keyword.
It provides you with data drive information that shows you exactly what you need to do to make sure your content is optimised perfectly.
You can even compare your content directly to competitors to get even more insights to improve.
Google loves unique quality content. One of the fastest ways to get penalised is by having plagiarised content.
Que Text is the number one plagiarism checker for writers using advanced intelligent algorithms to check your writing for any plagiarism issues.
The simple to use interface makes it easy to drill down and fix any issues that Que Text finds.
Ahrefs Content Explorer helps you discover and analyse the most popular and best-performing content in your niche.
What does this mean for you?
You can easily see what topics are popular amongst your target audience, so you can easily create content on those topics.
Content explorer allows you to sort top-performing content by:
With Content Explorer finding quality topics to create content about has never been easier.
Frequently asked question (FAQ) schema is a type of code added to a website page with two or more questions.
The code shows Google the questions that are being asked on the page and points Google directly to the answers.
Having frequently asked questions on your website helps increase search traffic.
Use my free FAQ Schema Generator tool to quickly generate an FAQ page rich snippet code to add to your site and content.
This only takes a few minutes to do, and I have created a video tutorial to show you exactly how to do it.
Note: If you implement Shopify schema/structure data, don’t forget to test their quality with a schema tester.
Making sure that Google finds your site pages relevant to your target keywords is a must if you are going to have any success in your SEO campaign.
Guessing your way through this process just doesn’t work. To have top-notch on-page SEO, you need help.
Thankfully there is a range of powerful on-page SEO software for agencies to use.
GT Metrix is a great tool that tests the performance of your website and it’s free!
Need pointers to help you make your page load speed faster?
GT Metrix identifies the areas for improvement to do just that. GT Metrix reports also include core web vitals as well as detailed lighthouse metrics, and more.
Page load speed and performance are important for increasing rankings. GT Metrix is one of the best tools to improve your website and make it the fastest it can be.
Batch Speed is another page load speed testing tool.
What makes Batch Speed different is the ability to test multiple URLs in one go.
This is great for improving multiple pages at one time and benching marking individual pages on your website against each other.
Batch Speed makes it super easy to:
It allows you to test the mobile and desktop versions of pages to make sure everything is loading lightning fast.
WebPageTest is one of my favourite tools for testing on-page performance.
It’s completely free and has a ton of features to make sure each page loads fast and has excellent core web vitals.
The thing I love most about WebPageTest is that you can run tests from lots of different locations and on almost any browser.
WebPageTest has a number of servers worldwide, so you can see how your website performs on a global scale.
A great feature for websites with visitors from lots of different countries.
Have a WordPress site?
NitroPack is the best way to reach the perfect 100% score on the Google PageSpeed Test. And all you have to do is install a plugin and click a button.
NitroPack includes everything you need for a fast website:
I consider NitroPack a must-have plugin for any WordPress website. Check out my full NitroPack review to learn more about it.
Rank Math makes WordPress SEO easy.
Rank Math is a free SEO plugin for WordPress with built-in suggestions to optimise your content.
It has a clean and simple interface and provides suggestions on how to improve your content optimisation.
You can also integrate Rank Math with:
…To get even more insights into your on-page SEO.
If you are currently using Yoast (or any other SEO plugin) for your WordPress SEO, it’s time to change and install the best SEO plugin for WordPress. Read my Rank Math review to find out why.
Internal linking is one of the most underused strategies in SEO.
LinkWhisper helps you take advantage of it. LinkWhisper uses AI to automatically suggest relevant places for internal links right inside the WordPress editor.
You can also identify which pages have very little to no links pointing at them, and LinkWhisper will suggest other pages you can link from.
Internal linking has never been easier with LinkWhisper!
GROWTH HACK: Click Here To Increase Your Search Traffic Step by Step
The right SEO reporting software for your agency is crucial to forming good long-term relations with clients.
Think about it:
SEO reporting software makes it easy to demonstrate the value of the work you are doing.
Databox is a dashboard analytics tool that pulls loads of SEO data all into one place.
It allows you to track all of your key SEO metrics in real-time – a great feature if you have clients checking their SEO metrics daily.
In addition, Databox has over 70+ one-click integrations and integrates with all of the top SEO tools.
You can mix and match metrics from different sources and create beautiful SEO dashboards with no coding that clients will be happy to look at.
Agency Analytics is a digital marketing and SEO analytics software for small and medium-sized agencies.
A unique feature of Agency Analytics is that it has native SEO tools built directly into the software. So, you won’t need to connect any of your other SEO tools (unless you want to).
Agency Analytics native SEO tools include:
Agency Analytics is a great SEO software for agencies that want to have everything in one place.
Google Data Studio is a free tool that makes data easy to:
It is very easy to use and integrates with a range of SEO tools, including Google Analytics and Google Search console.
Google Data Studio makes it easy to build clean dashboards and reports that clients will be excited to read.
You can even schedule automatic reports so that they send out to your clients each month without you having to lift a finger.
GROWTH HACK: Sign up for my free video training series.
So there it is!
If you want to scale your agency with ease, this list of SEO software for agencies is everything you need to do it. You want the right software that works for you and not against you.
Did I miss one? Let me know in the comments below.
You can also check out my personal tools of the trade along with this list of free SEO tools to help get the best ROI from your campaign management.
And if your agency needs help with link building, take a look at LinksThatRank and the amazing Backlink Blacklist tool.
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