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Infographics have long been an effective way to engage people and capture their attention.
They are used in tons of industries, including-
…to share data in an eye-catching and engaging way. For a long time, they have even been considered a gold standard in marketing.
But here’s the problem…
As video has become increasingly popular, images and graphics have started to die off. The truth is that infographics take a long time to design and produce. And paying someone to do it can cost a fortune.
So the question is – How effective are infographics today?
We’ve compiled a list of the latest infographic statistics to help you decide whether infographics are still worth creating today and just how effective they are for your business.
What Will I Learn?
Tons of businesses and organisations still make infographics today.
These are the important infographic statistics you need to know:
Those key infographic statistics alone are pretty convincing, right?
But let’s dive deeper to see just how effective infographics are today and what makes them so appealing.
Want to create infographics that get more engagement?
The following infographic statistics explain what elements within infographics make them stand out and how they can be used to persuade people to take action.
Colour in visual content can have a significant positive impact on engagement.
It makes sense right…
The more colour you have, the more the content stands out.
But not only does adding colour to your content significantly increase reader engagement – colour can also boost the reader’s attention span and remembrance by up to 82%.
Beyond that, content that includes elements of colour is 39% more memorable than content without colour.
If you want people to remember what you are saying – colourful infographics are a good option.
Colour is also proven to increase readership by 80% and more than half (55%) of readers are more likely to accept messages in colour than in black and white.
The bottom line is this:
If you are creating content, incorporating colourful infographics that are easy to understand can increase the number of readers you get and help them remember more of what you are saying.
Images also help people remember information.
Studies have shown that people retain 65% of their information if the content is paired with a relevant image.
If you don’t include lots of relevant images in your content, you aren’t capturing people’s attention as much as you could be.
In 2020, original graphics and infographics were the most common form of visual content, with 32.5% of all content creators using them.
Today 65% of brands still use infographics to improve the quality of their content marketing strategy.
What’s more?
84% of marketers who have used infographics in the past claim they are effective. The latest infographic statistics also prove this with infographics improving the retention of information and learning by up to 400%.
That’s a lot!
But what makes infographics so effective?
The goal of any content marketer or creator should be to help their visitors find what they are looking for as fast as possible.
The time to find critical information decreases by a massive 39% when visual elements are added to the content.
Based on digital marketing statistics, infographics affect learning by 61% compared to other content mediums.
This does exclude video but includes lots of other popular content mediums.
Here’s how much each content medium affects learning and information retention:
| Content Medium | Learning & Information Retention Affect |
|---|---|
| Infographics | 61% |
| Commercials | 55% |
| PowerPoint | 48% |
| Articles (with images) | 46% |
| Articles (without images) | 38% |
| Average Ranking Blog Post | 36% |
If you are a content creator, adding infographics (or even just images) will significantly increase your content’s value. Visual content will even outperform the average-ranking blog post!
But even if you are creating content for teaching your employees, you should incorporate visuals strategically.
The margin of error in a task decreases by a massive 80% when visuals are used to explain the task.
A study by the Aberdeen Group showed that organisations using data visualisation in their business are 28% more likely to identify strategically important opportunities and issues.
And if you are a researcher that often conducts surveys, colourful infographics boost participation in surveys by up to 80%!
Not only that…
People also followed instructions 323% better when given in text and had illustrations to explain the point.
Another study showed that readers’ productivity increased by 15% if the instructions they were given contained visual elements.
These general infographics stats show that infographics, visual content, and images significantly impact information retention and how well people listen to what you are saying.
Visuals are essential to the effectiveness of social media.
Social media user statistics show that 74% of businesses use visuals to create social media content.
65% of the world’s population are also visual learners.
It makes sense then that businesses take advantage of visual content like infographics to hammer their marketing message home.
Infographics are also 30x more likely to be read than a complete article!
And people like and share infographics 3x more than other social media content – including video.
On top of that, publishers that use infographics also generate 12% more traffic than those that don’t.
Crazy, right?
If you want to drive traffic to your website, infographics could be a more effective strategy than any other form of content.
People also search for infographics in search engines like Google.
Here’s what I mean:
The words “infographics” and “infographic” are searched approximately 547,000 times every single month:
Now think about it…
There is a high chance that your target audience is combining the word “infographic” with other keywords relevant to your industry.
It might be time to do some keyword research and find some industry-relevant keywords you can target!
And if you are creating infographics for link building – the latest infographic stats suggest you should keep going!
Blog articles with infographics produce 178% more inbound links than blog articles that don’t.
Adding relevant infographics to your blog content could be one of the best link building strategies you have ever used!
It’s common for infographic creators to embed outbound links in their infographics. Especially if it’s something like a list of resources.
But make sure you put the links you want people to click on at the top of the infographic.
Here’s why:
That means about 58.5% of people will click on one of the top 3 links in an infographic. Your most important links should be up the top.
Want to make money?
It’s a stupid question…
But customers are 30% more likely to send payment when prompted by colourful visuals. When used effectively, colour in infographics also boosts sales by up to 80%.
How can you strategically add visuals to your content, product and payment pages?
Infographics are also a no-brainer if you have anything to do with the health and medical industries.
Patients who get their health statistics in infographics are 2.84x more likely to evaluate and estimate the risk of their condition based on the statistics.
People also find information 70% faster in infographics compared to written text.
There is no doubt that infographics have a significant impact on getting people to take action. This is especially true if you have many colourful visuals within the infographic.
The majority of businesses and marketers still use infographics today.
And if they do – you probably should too!
About 60% of businesses use infographics in their content creation:
A further 39.7% of US marketers use online tools to create visuals and infographics.
But don’t be fooled…
Creating infographics isn’t easy and outsourcing it can get expensive. Some agencies charge up to $2,000 to make a single infographic. This usually involves them doing all the research as well.
43% of marketers said that consistently making quality infographics and visual content is their biggest challenge.
When asked to choose the difficulty level of making infographics on a scale of 1 to 10 – 44% of marketers ranked it 7 or higher!
A recent study also showed that up to 37% of content creators are actively looking for a way to automatically transform infographics into presentations, videos or interactive ebooks.
Infographics are effective, but they are also difficult to create. Make sure that you are being strategic about the infographics you are making.
The latest infographics statistics show that there is no doubt that infographics are still effective today.
They are one of the most powerful tools available for quickly:
When combined with the right colours and design, infographics are also highly persuasive.
They draw and hold the reader’s attention and can be consumed quickly, unlike most other forms of content.
This makes them one of the most powerful ways to market your business.
Help your content stick and start taking advantage of infographics. There are so many benefits that they offer your business!
Want more statistics posts? Take a look at these blogs:
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Another amazingly informative article on SEO, Matt. I get blown away by the sheer quality of your work every time. I even recommend you to my own clients. SEOs can’t go wrong following your advice.
Cheers!