White Hat SEO is a technique for optimising websites while adhering to search engine guidelines.
This approach focuses on providing sustainable growth through quality content, technical SEO, and user experience.
Overall, you maintain your website’s rankings in the search results while also complying with search engines terms and conditions.
The truth is that search engine guidelines and SEO ranking factors will change over time.
But they generally follow one core principle:
SEO is about making it easy for search engines to understand your content while consistently providing more value for your users.
It’s as simple as that!
What Will I Learn?
White Hat SEO and Black Hat SEO are at the opposite ends of search engine optimisation.
White Hat SEO follows search engine terms, policies and rules while focusing on providing value to users.
Black Hat SEO tends to focus on exploiting loopholes in search engine algorithms to gain quick rankings advantages.
It’s two completely different ideologies.
Typical black hat SEO strategies include:
To put it simply…
White Hat SEO focuses on the long-term benefits of SEO with sustainable rankings. Black Hat SEO is all about deceptive practices for short-term gains.
The truth is that Google will always catch up.
That makes black hat SEO a risky strategy for real businesses!
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How to do White Hat SEO with 4 effective techniques:
Search intent is the focus of every target keyword.
Here’s what I mean:
When users search on Google, they are looking for specific information. This is called search intent (or user intent).
Google wants to provide that information as quickly as possible.
That means if your content immediately answers the user’s search intent, you increase your chances of ranking higher.
Who doesn’t want that, right?
Ideally, your content’s first 1-2 sections should answer the user’s search intent.
Think of content as the foundation of your SEO strategy.
Produce high-quality, relevant content that adds value to your audience. You don’t just want good content…
You want the best content!
That means providing valuable information that is unique and practical.
Most people do keyword research from a traffic point of view!
While traffic is important, it’s not the most important part of a keyword choosing keywords to target.
Let me explain:
The most important keywords generate leads and sales. It’s better to have a keyword with 60 searches per month that drives 10 sales than a keyword with 500 searches per month that converts into 0 sales.
The big takeaway here is this…
Choose keywords that you can rank for that will commercially benefit your business. Don’t just target keywords with the highest search volumes!
Most people look at on-page SEO as “hacking” your way to the top of the SERPs.
This couldn’t be further from the truth…
The goal of on-page SEO is to make your content as easy for Google to understand as possible.
This includes:
The easier you make it for Google, the higher you will rank.
Check out our complete on-page SEO checklist to learn more.
🔥 Increase your traffic with the 100% free 28 Day SEO Challenge.
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