Residential proxies are proxy servers that use real IP addresses provided by Internet Service Providers (ISPs).
These IP addresses are linked to physical locations, so they will appear as legitimate users on websites.
Residential proxies act as a middle stage between users and websites to enhance privacy and security while browsing.
Residential proxies do two things:
The benefit is that residential proxies are difficult to track.
They allow you to access the internet from different locations worldwide while remaining anonymous.
Here’s what I mean:
Think of residential proxies like a friend that allows you to use their internet service.
Every website you visit on your laptop thinks it’s your friend. It uses the registered ISP, which traces back to your friend’s house.
Simple, right?
The benefit of proxies is that you can connect to the proxy server virtually.
It’s like connecting to your friend’s internet in New York while you are located in London.
Most proxy companies have huge networks of proxy servers, allowing you to connect virtually anywhere.
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Residential proxies are used for activities where the user wants to appear as if they’re using the internet from another location.
These are the most popular uses for residential proxies:
Most websites are able to block web scraping tools.
But residential proxies allow the scraper to look like a regular human visitor. That means the website won’t block the scraper when it tries to access the website.
There are tons of uses for web scraping:
The list goes on! Residential proxies are the backbone of effective web scrapping.
SEO pros use SEO proxies to track search engine results from different locations and monitor competitors.
Here’s why:
Google uses your data to personalise each search you make.
Residential proxies remove the personalisation from the search, giving you an accurate view of the search engine results pages (SERPs).
What’s more?
You can use dedicated SEO proxies to monitor your competitor’s websites in the SERPs. Go a step further and track changes they make to specific pages!
Cool, right?
Residential proxies can give you an SEO advantage while remaining anonymous.
Use residential proxies to see competitors’ websites, pricing and products without revealing your IP address and location.
Here’s how it works:
View your competitor’s websites through residential proxies in specific regions of the world. This shows you their website and content exactly as customers in those areas see it.
If they use dynamic pricing, you’ll see it through the proxy!
It’s a powerful method to collect market research data while remaining anonymous.
Businesses use residential proxies to see if their ads appear across intended locations.
Let me explain:
If you run a business in the United States but want to advertise to people in Australia – How do you know your ads are appearing?
Short answer: Residential proxies.
You can connect to a residential proxy in Australia and then see if the ads appear. This is a common technique for businesses that do larger-scale advertising.
But it also works for small businesses that target specific cities or postcodes.
No, residential proxies can’t be traced easily. They conceal the user’s true identity and are extremely difficult for websites to defect.
All residential proxies are associated with a real residential address. That means they don’t raise any red flags with online protection tools.
The bottom line is this…
Residential proxies are one of the most secure ways to browse the internet and remain anonymous online.
Yes, residential proxies are legal when used for legitimate purposes. There is nothing illegal about residential proxies themselves.
It comes down to the activity they are being used for.
Using proxies for activities such as web scraping publicly available information, SEO monitoring and ad verification is fine.
But using residential proxies for deceitful activities like copyright infringement or accessing restricted content is not.
Residential proxies are legal. But you must ensure that the activity you use them for is also legal.
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