RankBrain is a machine learning (AI-based) search engine algorithm that helps Google process and provide the most relevant search results for queries by understanding the meaning behind the search.
In other words, RankBrain tries to understand the information the user wants (search intent) before showing the content in the search results.
15% of all search queries have never been typed into Google before.
RankBrain was initially developed by Google to help show relevant results for complex search queries Google had never encountered before.
RankBrain was confirmed as part of the core algorithm by Google in October 2015.
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What Will I Learn?
RankBrain works as part of Google’s core algorithm to understand the goal of your search before showing the content.
Think of RankBrain as a pre-screening system.
When you search on Google, RankBrain immediately kicks into gear to try and understand the kinds of information that will help you best. You then get results that are essentially tailored to your search.
Before RankBrain, Google would try to match words in your search to words on a website page.
That’s how they established the ranking order in the search results.
But with RankBrain, they can understand your intent first, so you only get content that is relevant to your end goal.
And it doesn’t stop there…
RankBrain is an AI-driven machine learning algorithm. That means it’s constantly learning from every search a user does.
RankBrain uses a number of metrics to measure the user’s satisfaction with each search. It then adjusts its algorithm automatically based on whether the user is happy with the results.
Since Google introduced RankBrain, the search results have become better and better.
These are the SEO best practices for RankBrain:
Create comprehensive content that is:
High-quality content is accurate and actionable. Your readers should be able to understand your content quickly and immediately take action on it.
Use a style and tone that best resonates with your audience.
After reading your content, the user shouldn’t need to go anywhere else for more information.
RankBrain is all about matching content to help the user accomplish their goal quickly. Your content should answer the search intent of the target keyword right at the top of the page.
The content should also be scannable and easy to read.
RankBrain uses user experience signals like:
…to evaluate the quality of your content and page.
Create a great user experience that helps readers find the information they are after as quickly as possible.
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