Query Deserves Freshness (QDF) is a Google algorithm to serve the most recent content for search queries where fresh content is expected.
This is for searches about recent events, trending topics, updates, and news, so users will get the latest and most relevant results.
Here’s what I mean:
If a user searches for a topic that requires current information, Google will show the most recent relevant content.
This includes topics that are:
If you cover any topics that fit into the query deserved freshness category, your content must be updated regularly to rank.
But that’s not all…
The search results are constantly evolving and all written content has a shelf life. Google only wants to rank the most relevant and fresh content for its users.
Even if your target search keyword doesn’t fit specially into the QDF category, you need to update it at least once every 9-12 months.
This will signal to Google that your content is always “fresh” and will ensure that you always provide users with the best content.
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What Will I Learn?
The Query Deserves Freshness algorithm works by identifying queries that have a higher likelihood of requiring fresh and up-to-date information.
When a user searches in Google, the GDF algorithm asses the search query to see if it requires time-sensitive information such as news or current event.
If it does?
The QDF system will be applied as a Google ranking factor. If it doesn’t Google will skip over the QDF system and rank the pages as usual.
There are typically three kinds of time-related search queries:
It’s important to pay attention to any topics you cover that include time-related keywords.
There are three factors that influence QDF:
Google cares about when a piece of content is published or updated.
They want to know that they are serving their users the most relevant and up-to-date content possible.
You should aim to refresh your content every 9 to 12 months.
Refreshing can be as simple as adding a new section to your content or rewriting outdated information.
SEO is all about search intent.
The Google algorithm first determines whether freshness (recent information) is an important factor in the search intent.
For example, if someone searches for the latest smartphones or fashion trends, Google will prioritise recent information.
Content targeting high search volume keywords must be kept up to date.
Why?
A high volume of searches indicates that the information will significantly affect many people’s lives.
That means that Google tends to scrutinise the content more and ensures it’s up to date before ranking it.
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