Link scheme also known as “link spam” is when you deliberately manipulate Google���s search algorithm by creating unnatural links.
These schemes try to artificially boost your website’s ranking through spammy links. This is a black hat SEO practice that violates Google’s Webmaster Guidelines and can get you penalized.
Link schemes include buying or selling links, excessive link exchanges, and using automated programs to create links.
Getting caught participating in link schemes can lead to severe penalties and in the worst cases…
Having your website completely deindexed from Google’s organic search results. It’s just not worth the risk!
That’s why building ONLY high-quality backlinks and using proven link building strategies is essential.
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Here is a list of different types of link schemes:
The thing to remember about link schemes is that they are always unnatural.
When you create a link as part of a link scheme, you are purposely doing an activity that creates an unnatural link just to boost SEO rankings.
This is where you can end up with trouble with Google.
Any quality link building activity aims to ensure that each link looks and feels completely natural.
That’s when link building can have a significant positive impact on our SEO!
You should avoid link schemes because they can lead to severe penalties from search engines.
In the worst cases, your entire website can be removed from Google.
The truth is that Google’s algorithms are good at identifying link schemes.
In 2012, the Google Penguin update was released.
This huge update allowed Google to quickly identify websites participating in link schemes and penalise them.
It affected hundreds of thousands of websites overnight.
Google has only continued to improve their link spam algorithm.
There are two types of Google penalties:
Google is actively looking for websites that participate in link schemes.
That’s why it’s essential that you only build natural, high-quality links and avoid link schemes altogether.
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