A Link Exchange (also known as reciprocal links) is when you swap backlinks with another website.
The goal is to boost your SEO rankings and increase website visibility.
Here’s how it works:
You contact another website owner and propose a link exchange. Once you’ve both agreed, you place an outbound link to their website and they place a link back to your website.
The benefit is you both get value and it doesn’t cost either person anything.
If you have multiple website owners, you can negotiate a three-way link exchange. These are much safer and make each link look natural for search engines.
Link exchanges can be an effective link building strategy, but you must take care and follow strict guidelines.
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What Will I Learn?
Yes, Google does penalise link exchanges if they catch website owners participating in them.
This is because Google views link exchanges as a link scheme designed to manipulate their search algorithm.
That means that participating in link exchanges violates their webmaster guidelines.
Google Penguin was designed to detect inorganic and unnatural link patterns. Link exchanges can trigger the Penguin algorithm, ultimately leading to a Google penalty.
That’s why you must take care.
Follow these 4 tips to do a link exchange safely:
Three-way link exchanges involve three separate websites linking to each other.
This is called an “ABC” link exchange:
Every website gets a link, but no one links directly back to each other. This makes it much harder for Google to detect, lowering the risk significantly.
The links also appear more natural, which can boost their effectiveness.
Don’t make link exchanges your primary link building strategy.
Too many link exchanges can trigger the Penguin algorithm and land you in hot water with Google.
A general rule of thumb is limiting the number of exchanged links to 10% of your total backlink profile.
Quality is everything when it comes to link building.
Only exchange links with people you know and trust. This will help you have greater quality control over each link you get.
Don’t swap links with every willing website owner.
Exchange links ONLY with websites relevant to your niche.
Relevance is an important factor in link building.
This will increase the quality of each link you get and maximise the impact on your website rankings.
To find link exchange partners, look for websites in niches and industries similar to yours. Aim for websites that have a relevant audience and about the same domain rating.
That way, you both will get mutually beneficial results.
Here’s where to find good link exchanges:
Remember:
The key to finding link exchange partners is building relationships. Look to establish a relationship first before asking for the link exchange.
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