A guestographic is an infographic you create and offer to another website for free.
This is similar to guest blogging where you write a mini-guest post or summary to accompany the infographic to provide value and get backlinks to your site.
That’s why it’s called a “guestographic” (guest post + infographic).
When the website owner places the guestographic, they will add an outbound link to your website as the source.
Simple, right?
Here’s why it works:
People love data and visual content. Infographics are engaging and shareable, so websites love to post them on their website.
The problem is that infographics take a long time to create.
That’s where guestographics come in…
You create the guestographic for the website and offer it to them for free. They get an awesome infographic and you get a backlink.
That’s a win-win.
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What Will I Learn?
Follow these steps to get backlinks with guestographics:
Start by researching a topic relevant to your niche and valuable to your audience.
Great guestographics are:
Use tools like Canva to create an outstanding guestographic that looks good.
Remember:
This is the key asset that you will use to secure the backlink. It’s worth spending the time to create something that is valuable and people will want.
Look for websites in your niche with a good domain rating and a history of linking to similar content.
Use tools like Ahrefs and Semrush to find these sites quickly.
You can also take advantage of Google by using advanced search operators to find great target websites.
Write down each target website and prioritise them based on relevance and authority.
This is the part that most people get wrong.
They email the target website and (quite literally) beg for a backlink. This is the worst way to position yourself and your guestographic.
Instead, come in as the authority looking to provide value to the website.
Highlight the value of your infographic and explain why it would benefit their audience. Include a link to a preview of the infographic and offer to write a custom introduction or summary.
Remember:
It’s a guestographic, so providing a summary with the graphic adds extra value.
As a bonus, you can also offer to add their logo to the guestographic so it’s personalised for their brand.
This is an effective strategy to increase conversion rates.
Found a target website that said yes?
Now is the time to write quality content to go with the guestographic.
Ensure that the written content is well-researched, engaging and adds extra value. Be insightful and spend time getting it right.
Your goal is to build a relationship with the website owner while also getting the backlink.
Send a follow-up email if you don’t hear back within a week.
In most cases, you’ll have to send 2-3 follow-up emails before you get a response. Don’t be discouraged if it takes time.
Remember:
Most website owners are busy. They won’t reply and that’s ok. It’s just the nature of link building in general.
Always be polite and avoid sending too many follow-up emails.
If you don’t get a response after a couple of attempts, it’s best to move on to other target websites that will value your guestographic more.
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