An entry page is the first webpage a visitor lands on when they enter your site.
It’s the first point of contact that a user has with your website.
But that doesn’t necessarily mean it’s your homepage. An entry page can be any page on your website.
For example, a blog post that ranks in the Google organic search results could be an entry page. The person searching on Google finds your page, clicks on it and enters your site.
The blog post, in this case, is the entry page.
You will most likely see the term “entry page” in website analytics tools like Google Analytics. It simply means the first page the user visited when they started browsing your site.
You must understand the most popular entry pages on your website.
That way, you can maximise their value!
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What Will I Learn?
Entry pages are important because they are people’s first interaction with your site and business.
If you do a good job, the user will likely explore further. If you do a poor job, the user will just click back and leave immediately.
Think of entry pages as the first impression a user gets of your brand. You want it to be good.
First impressions count, right?
That’s why it’s so important to optimise your key entry pages.
Good entry pages engage visitors by helping them quickly find information and guiding them deeper into your site.
The difference between an entry page and a landing page is that entry pages are simply the first page visitors see when entering the site.
Landing pages are designed to encourage a particular action like downloading something or purchasing.
That means a landing page may also be the entry page.
For example, if you have an advertisement on Facebook that sends users to a landing page, this is the “entry page” of your website.
The key thing to remember is that the entry page is just the first page a user sees when they enter your site.
A landing page is set up to get users to take specific actions.
Follow these 5 tips to optimise your entry pages correctly:
Rule number one…
Give the user the information they are looking for as quickly as possible.
Let me explain:
When someone lands on a page of your website, they have a particular reason for being there. They might want information, download a lead magnet, get contact details, or learn more about a product.
Whatever it is…Your goal is to give them what they’re looking for as quickly as possible.
This is called answering search intent.
Tailor the content of every entry page to answer the user questions or provide solutions to their needs.
This will increase engagement and improve conversion rates.
A great user experience on your entry page involves a clean design, intuitive layout and mobile responsiveness.
You want the visitor to have a good time on your site. Prioritise user-friendly features and look for ways to enhance the user experience.
This will make engaging each visitor and guiding them to the next step easier.
Every entry pages should have a clear goal.
What does that mean?
Whenever a user enters your site, an ideal customer journey should be mapped out for them. This will guide them to the next step and increase your overall conversion rates.
The best approach is to have clear calls to action on each entry page.
These could include signing up for your newsletter, exploring products, or contacting your business.
Think about it like this…
What’s the one next step you want the visitor to take?
Make that your main call to action.
Statistics show that 53% of people will abandon a page if it takes longer than 3 seconds to load!
A fast loading website is essential – Especially for entry pages.
Compress images and serve them in next-generation formats like WebP. Use plugins like WP Rocket to minimise unused CSS, JavaScript and HTML code.
Make sure you also take advantage of caching techniques to ensure quicker loading times for repeat visitors.
These strategies will all help to make sure your pages load like lightning.
If you need help, check out our complete increase website speed guide.
Maximise the visibility of your entry pages by optimising them for SEO.
Choose the right keywords to target and create great content. Your goal for every entry page is to create as much value as possible.
Follow on page SEO best practices to help Google better understand your page.
Need more help?
Use our complete on page SEO checklist to learn more.
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