E-E-A-T is an SEO quality guideline that stands for Experience, Expertise, Authoritativeness and Trustworthiness.
It’s a core part of the Google Search Quality Evaluator Guidelines (SQEG) – The handbook Google gives to real human quality raters to evaluate websites.
E-E-A-T is not a direct Google ranking factor.
But as Google continues to improve its search results, they are updating the algorithm to measure the E-E-A-T of every website in their index.
Here’s a breakdown of what each element in E-E-A-T means:
The bottom line is that if you have good E-E-A-T, you are much more likely to rank higher in the search results.
But there’s also an added bonus…
By adding E-E-A-T signals to your website, you will also improve the trust that site visitors have in you. This can help boost conversions and engagement.
Who doesn’t want that, right?
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What Will I Learn?
E-E-A-T is important for SEO because it helps Google determine which websites should rank higher in the search results based on:
Let me explain:
Google is all about providing a great user experience for its visitors.
That means they only want to show them websites with valuable and trustworthy content that answers the user’s search.
That’s where E-E-A-T comes in…
If your website demonstrates high E-E-A-T, Google is much more likely to promote your site in the SERPs and ultimately send you more traffic.
That’s why it’s essential to start paying attention to your E-E-A-T now!
Here’s a list of recommendations on how to improve E-E-A-T step by step:
There is tons of low-quality content out there. And since AI content has become a big thing, even more of it is being produced!
That’s why it’s so crucial that you write quality content that really helps your readers. Make sure to demonstrate first-hand experience in every piece of content that you write.
You can do this by:
Remember to update your old content at least once a year to be current for your readers.
Google wants to know who is behind your website and that you’re a trustworthy business.
The good news is demonstrating this is pretty straightforward.
Add the following things to your site:
These three elements can affect your E-E-A-T significantly.
Your website’s reputation matters to Google.
One of the biggest ways they determine the quality of your website is by seeing if any other websites link to you.
Think of a link as a vote of confidence.
The more links (votes) you have from other trusted and authoritative sites, the more Google will trust you.
Use any of these link building strategies to build quality links that increase your website’s authority.
Don’t have time to build your own authoritative links?
Outsource to trusted link building services. They can take care of your links while you focus on growing your business.
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