The data-nosnippet attribute is an HTML attribute to prevent search engines from showing specific parts of a webpage in search results.
By adding this attribute to span, div or section website owners can control which part of the content to be excluded from being shown as snippet in search engine results pages (SERPs).
This ensures only relevant content is shown as snippets in the Google search results – Including for featured snippets.
Here’s how it works:
Whatever content is “wrapped” between the data-nosnippet tag won’t be displayed as a snippet in the organic search results.
Googlebot recognises the tag when it crawls your page and stops that content from being shown.
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What Will I Learn?
The data-nosnippet attribute is important because it gives you control over what Google displays in the SERPs.
Let me explain:
Google now automatically rewrites most website meta-descriptions.
They write them using snippets of content on the page. This is because they personalise the descriptions for each user to maximise the click-thru rate.
Here’s the problem:
Sometimes they display content you don’t want shown in the SERPs.
That’s where the data-nosnippet attribute comes in. You control which content is displayed in your meta-description
The Nosnippet rule is a directive for search engines like Google.
It tells them which snippets of content they are allowed to display in the SERPs.
Unlike the meta robots nosnippet tag that applies to entire pages, the data-nosnippet attribute applies only to content.
This lets you easily control which parts of your content are excluded from search snippets.
That means you can get very targeted with the types of content Google shows in the search results.
To use the data-nosnippet attribute, add a data-nosnippet tag around the text you don’t want to be displayed. This is done in the HTML version of your page.
It’s easier than you think:
First, identify the text you don’t want displayed as a search snippet. Now, add the data-nosnippet attribute around the text.
I should look something like this:
<span data-nosnippet>your text here</span>
That’s it!
Remember:
Use the data-nosnippet attribute selectively. Only apply it to elements containing information you don’t want publicly displayed in the search results.
It can have a significant impact on your website visibility in the SERPs.
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