A bridge page is a type of web page designed to funnel visitors from one site to another.
The bridge page serves as an intermediary that pre-sells a product or service before directing the user to another website to buy it.
Here’s an example:
Imagine you’re an affiliate marketer promoting a fitness supplement. You earn a commission for each sale you make.
The main goal of a bridge page is to pre-sell the product and warm up customers.
By the time they reach the supplement’s website, they’re ready to buy.
This ultimately increases your conversion rates and earnings.
Simple, right?
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A bridge page sends the prospective customer to the destination page through an affiliate link. That’s the main goal of a bridge page.
But there are extra benefits that bridge pages offer…
Here’s what a good bridge page does:
Note: Bridge pages can be done well OR they can be done poorly.
Good bridge pages add value to the sales process.
They are designed to highlight a product’s features and benefits, ultimately helping customers decide if the product/service is right for them.
On the other hand…
Spammy bridge pages are sneaky. They are designed just to get the customer to click on an affiliate link before buying the product or service.
Affiliate marketers who spend time creating great bridge pages have better long-term results.
Yes, bridge pages are allowed in Google ads, but they are subject to extra scrutiny. That means you must do them correctly.
Google has a strict policy regarding bridge pages called “destination experience“.
They don’t allow landing pages that solely act as intermediaries without adding substantial value.
This is where bridge pages fall into a “grey area”.
To comply with Google ads policies, the bridge page must provide unique content and a good user experience.
It can’t merely redirect users to another site.
Keep that in mind when creating bridge pages.
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