Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by Google to make mobile web browsing better by making pages load faster on mobile devices.
AMP uses a simplified version of HTML, CSS and JavaScript to prioritize speed over design.
Think of AMP as a stripped-down and speed-optimised version of standard website pages.
They only load the essential elements of a web page, which reduces the amount of code needed to display the page.
AMP pages are often cached by Google, which means even faster user access.
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What Will I Learn?
AMP pages are used to:
This can improve a website’s visibility and performance in mobile search results on Google.
It also increases the likelihood of visitors staying on your site due to fast-loading content and a better overall user experience.
Website owners and publishers often use AMP for static content like news articles and blog posts to help users find the information they are looking for as quickly as possible.
AMP pages are faster because they use a simplified version of HTML, CSS and JavaScript. They also restrict certain code elements that cause pages to load slower.
But that’s not all…
Google has a dedicated AMP cache built into its search engine. This cache preloads and optimises AMP content, leading to even faster AMP load times.
The last aspect of Accelerated Mobile Page (AMP) is lazy loading.
AMP pages load essential content first while loading non-essential elements like images as the user scrolls down the page.
This increases the perceived loading time for users, making the website feel even faster.
You do not need to use Accelerated Mobile Pages in 2024.
AMP has become more unnecessary as mobile website technology has improved. It’s now possible to achieve similar outcomes to AMP with standard mobile web pages.
Some experts predict that as Google continues to update its ranking algorithm, AMP may even become “obsolete”.
But currently AMP is still supported by Google Search and many other search engines.
Here are the steps to create a basic AMP page:
Keep in mind you will need a good understanding of HTML, CSS and JavaScript to set up AMP correctly.
Make sure you understand the process because making a mistake with your AMP setup can hurt your SEO and rankings.
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