A 301 redirect is a permanent method of redirecting one URL to another. It’s a clear signal to search engines like Google that the original page has been permanently moved to a new URL.
A 302 redirect is a temporary URL redirection method that signals to search engines a webpage has been moved to a new URL for a short period of time.
The 304 Not Modified response is an HTTP status code.
A 404 Error is an HTTP status code that the page doesn't exist.
Accelerated Mobile Pages (AMP) is a framework developed by Google that allows you to create website pages that load quickly on mobile devices.
Alt text (alternative text) is descriptive text within an image tag that tells users and search engines what an image is about.
Anchor text is the clickable words that appear highlighted in a hyperlink.
Article spinning, also known as "content spinning," is when you use software to rewrite someone else's article and publish it as a brand-new article on your site.
Auto-generated content is written text, images and other media produced automatically without direct human input.
A backlink is a link that's created when a website owner links from their site to a different site.
Bing Webmaster Tools is a free tool suite provided by Microsoft for website owners to monitor and report on their site's presence in the Bing search engine.
Black Hat SEO are SEO strategies that violate Google's webmaster guidelines and terms of service.
A bridge page is a type of web page designed to funnel visitors from one site to another.
A broken link is a hyperlink on a website page that points to another page or resource that no longer exists.
A cached page is a copy of a website page that is saved by a server, browser or search engine in a temporary storage area called a cache.
A canonical tag, known as a “rel=canonical” link, is an HTML element that helps website owners prevent duplicate content issues.
A citation is a reference to your website from another online source. This includes any mentions of your website, business name, address and phone number online.
Core Web Vitals are a set of metrics that measure the user experience of your website.
Crawl budget is the number of pages a search engine crawls on your site within a specific timeframe.
Data-Nosnippet prevents search engines from displaying specific parts of your webpage in the SERPs.
Deep linking is when you link directly to a page or piece of content within a website. They are used to send users to a specific page rather than the generic homepage of a website.
Domain Rating (DR) is an SEO metric developed by Ahrefs that shows the strength of your website's backlink profile compared to other websites online.
Duplicate content is the same or very similar content that's found on the web more than once.
Dwell Time measures the time a user spends on your page before clicking back to the search results.
E-E-A-T is an SEO quality guideline that stands for Experience, Expertise, Authoritativeness and Trustworthiness.
An editorial link is a type of backlink to your site from a large and high-authority media, news or publication website.
Email outreach is the process of using email to contact potential prospects quickly and efficiently.
An entry page is the first webpage a visitor lands on when they enter your website.
Evergreen content is SEO content that stays relevant over a long period of time.
Faceted navigation is a type of filter within a website that allows users to refine product searches or content listings based on different filter options.
Gated content is online content such as a PDF download or webinar event that requires users to fill out a form to gain access to that content.
Google Autocomplete is a feature within Google's search engine that makes it faster and easier to search.
A Google Business Profile is a free tool provided by Google that allows local businesses to create listings that are displayed in Google Search and Maps.
The Google Knowledge Graph is a huge database of key stats, information and facts that allows Google to display overviews about popular “entities” in the SERPs.
The Google Knowledge Panel is an information box that appears on the right side of search results.
Google Panda is an algorithm update that targeted low-quality content.
A Google Penalty is a negative action or punishment given by Google to websites that have violated their webmaster guidelines.
Google Penguin is an algorithm update that targets websites who build low-quality, spammy backlinks.
Google Pigeon is an algorithm update released by Google to improve local search results.
The Google Algorithm is a complex system of mathematical formulas that determines which pages should rank for each individual search.
The Google Webmaster Guidelines are a set of SEO best practices created by Google.
A guestographic is an infographic you create and to publish on another website.
H1 tags are HTML elements used to indicate the topic of a web page and highlight the most important headline. They tell users and search engines about the topic of the web page.
Header tags, also known as heading tags, are HTML tags used to separate headings and subheadings on a website page.
The Hilltop algorithm is a search engine algorithm developed to find the most authoritative web pages and documents on any topic online.
Holistic SEO is a comprehensive approach to search engine optimisation strategy.
An HTTP 200 Status Code is a server response code that means the server successfully processed the requested files.
An inbound link is a clickable link from another website to your website.
Indexability is the ability of a web page to be crawled and indexed by a search engine.
An informational query is a type of search where the user is primarily looking for information on a specific topic or question.
JavaScript SEO is a technical SEO (search engine optimisation) process designed to optimise a website that uses JavaScript to ensure search engines can crawl, render and index its content effectively.
Keyword clustering is the process of grouping related keywords together to target multiple search queries with a single page.
Keyword Density measures the number of times a keyword is mentioned on a page compared to the number of total words on that page.
Keyword difficulty (KD) is an SEO metric that estimates how hard it would be to rank for a specific keyword.
Link bait is a piece of content created specifically to attract high-authority, editorial links from prominent websites.
Link equity, also called "link juice", is the ranking authority and value passed from one page to another page when a hyperlink is placed between them.
A Link Exchange is when you swap backlinks with another website.
Link Schemes are spammy, unnatural links designed to boost a websites rankings by manipulating Google's search algorithm.
A Manual Action (also known as “Google penalty”) is a manual penalty imposed by Google on a website that has been reviewed by a human reviewer.
Max-Snippet controls the maximum number of characters shown in snippets in the Google search results.
A meta description is a brief, relevant summary of what a page is about.
Meta keywords are tags placed in a webpage's HTML head section to help search engine understand the content.
A Meta Redirect automatically redirects users from one web page to another after a specific number of seconds.
A Navigational Query is a type of search to find a specific website or page.
Negative SEO is a deliberate attempt to harm someone's website visibility in the search results.
Nofollow link attributes tell Google to ignore the link as a ranking factor and not crawl the linked page.
Noreferrer (rel= "noreferrer") is an HTML tag used in the "rel" attribute of an outbound link that tells the browser not to send any referrer information to the linked website or resource.
Nosnippet tags instructs search engines not to display a snippet of content from the page in the SERPs.
Organic search results are the unpaid website listings that appear at the top of the search engine results pages (SERPs).
An Orphan Page is a webpage that doesn't have any internal links from other pages on your website.
An outbound link is a clickable link that directs visitors from your website to another website.
A paid link is an inbound link to your website that you purchased from another website.
People Also Ask (PAA) displays relevant questions and answers in Google's search results based on user queries.
Pogo-sticking in SEO is when a user jumps back and forth between the search engine results pages (SERPs) and the top-ranking websites.
Quality Score is a rating metric in Google ads that gives you an idea of how well your ad compares to your competitor's ads.
Query Deserves Freshness (QDF) is a system designed by Google that prioritises the most up-to-date search results for specific queries.
RankBrain is a machine learning search engine algorithm that helps Google process and provide the most relevant search results.
Residential proxies are middle servers between websites and people.
Robots.txt is a file on your website that tells search engine crawlers which parts of the website you want them to access.
Search Engine Poisoning is a tactic attackers use to manipulate search engine results and get users to click on malicious websites.
Search Engine Results Pages (SERPs) are the website pages Google displays in response to a user's search query.
Search Intent (also known as user intent) is the primary goal a person has when searching for something online.
Seed keywords are short search queries used at the beginning of the keyword research process.
An SEO silo is a website architecture structure that organises content into specific categories and topics.
TF-IDF is a statistical measurement that tells you which words and phrases to add to your content.
Thin content refers to content on a website page that offers no real value to the reader.
A transactional query is a type of search in Google where the user intends to buy something online.
TrustRank is an algorithm used to reduce web spam and improve the quality of search results.
The UGC link attribute is a tag that tells search engines that a link was added by another user.
Unnatural Links are low-quality, spammy backlinks that were not earned organically.
URL Rating (UR) is a metric created by Ahrefs that measures the strength of an individual web page's backlink profile on a scale from 0 to 100.
Voice search allows users to perform searches online by verbally asking questions into a voice search-compatible device.
Website Authority is an SEO metric that measures the overall "strength" of a domain.
White Hat SEO uses SEO techniques that optimise a website for search engines while following search engine guidelines.
The X-Robots-Tag is an HTTP header response used by website owners to control how search engines index and handle content on a website.
YMYL "Your Money or Your Life" pages feature content about topics that could impact a person's future happiness, health, financial stability or safety.
