Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
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To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us through…
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…
Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
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