Why Is SEO The Most Cost-effective Marketing Strategy

SEO is one of the most cost-effective marketing strategies because, with the right background work and research, you’re able to target customers who are looking for your service or product. You aren’t approaching them on the off chance they might want to buy from you. 

SEO is the pillar of the house and ads will keep on getting more and more expensive so you need to have a strong foundation. If you’re looking for a cost-effective way to generate interest in your business, even service-based, or small businesses, organic SEO is the way to go, especially if you’re looking for a long-term way to reduce acquisition costs and boost your brand reputation.

Using Google Ads, a small business will probably pay about $1 to $2 per click, which could result in expenses between $9,000 and $10,000 per month. Those expenses do not go away as a business grows. In contrast, SEO attempts to build organic traffic to business websites. Organic traffic finds and follows links on search results and in content around the web, and that content isn’t necessarily paid and certainly isn’t an ongoing expense. 

What Makes it Cost-effective

Chances are your customers are using search engines. About 93% of online sessions start with a search engine, and 71% of B2B customers begin their research with search. If you want to earn more customers online, you need to go where they are by establishing a presence on search engine results pages (SERPs).

Over time, SEO grows ineffectiveness. According to the Search Engine Journal, it might take years to see an improvement in search ranking and to benefit from the higher organic traffic, but with diligent effort, SEO will pay off. SEO is even more effective if you use it for different channels. You can use SEO to get more traction for your social media channels.

SEO also provides great leads. Keyword research, an integral part of SEO, involves performing analyses to determine which keywords your future customers are searching to find information related to your industry, company, and products or services. SEO enables you to bring high-quality leads to your site through keyword research.

When you pay for ads, you stop getting results when you stop paying for ad space. In contrast, SEO builds up your site authority, content, and visibility in search engines sustainably over time. As long as you keep up with your SEO, the content you create will continue to bring in traffic for a long time after you publish it. And, the more you build your site authority, the faster you can rank new content.

SEO, in conjunction with content marketing, helps to build digital assets, which help to flesh out brands. Plus, consumers tend to trust businesses that appear higher in search results; not only are better-ranked links more convenient, but they seem to be judged as more legitimate or higher-quality, as well. consumers automatically ignore advertisements or look down on businesses that pay for ads, especially if those ads are unappealing, irritating, or otherwise low-quality.