Woo’s Post

For Woo store owners, getting a head start on planning for the busy selling season is not just smart — it’s necessary. Last year, Black Friday online sales surged almost 7.5% last year up to $9.8 billion, according to an Adobe Analytics report. This year looks to be no different. Read our blog post to learn why it’s time to start prepping for Black Friday now: https://lnkd.in/gdY_7njK

Businesses are good for the world. June 27 marks International Micro, Small and Medium-sized Enterprises (MSME) Day. The United Nations defines MSMEs as the backbone of societies everywhere, and we couldn't agree more. To celebrate #MSMEDay, we asked Woo staff to share their favorite Woo merchants based in their neighborhoods. Scroll down to read their picks. - FOR COFFEE LOVERS. Rockford Roasting Company. Rockford, Illinois, U.S. Loved by Andrew W., Payment Partnerships. https://lnkd.in/gSnUyGZT - FOR CHOCOLATE FANATICS. Cocoa Runners. London, U.K. Loved by Dave L., Web3. https://cocoarunners.com/ - FOR ANYONE WHO KNOWS A BABY. Giggle & Beans. South Africa. Loved by Matty C., Marketplace Engineering. https://lnkd.in/gymENR9H - FOR PEOPLE WHO NEED A LITTLE PAMPERING. New Beauty & Wellness. Westport, Connecticut, U.S. Loved by Olivia J., Marketing. https://lnkd.in/gd7WtVg9 - FOR THOSE WHO LIKE TO ADD A LITTLE BIT OF SPICE. Stuart's Spices. Rochester, New York, U.S. Loved by Matt S., Mothra. https://stuartsspices.com/ - FOR HUMANS AND DOGS ALIKE. Van Leeuwen Ice Cream. Scoop shops across the U.S. Loved by Wally, Barketing. (Wally is a very good dog who deserves ice cream.) https://lnkd.in/guYZ-9nP

Buy now, pay later (BNPL) is on the rise. BNPL is an alternative payment method that allows shoppers to break up the total cost of their purchase into affordable installments that are spread out over time. As more online shoppers take advantage of BNPL options, merchants can no longer ignore this growing trend. Read this blog post from our friends at Affirm to learn more about the benefits of offering BNPL: https://lnkd.in/gGK_crkz

We care about supporting local Woo merchants, everywhere we go. For Partner Day in Turin, Italy, last week, we curated a beautiful espresso-themed gift bag featuring goodies from Italian Woo merchants — such as coffee from Orso Laboratorio Caffè, amaretti biscuits from Sapori e Natura, and a Woo-branded moka pot from Mokavit Srl.

We love coffee *almost* as much as we love Woo merchants. We love to show off our amazing merchants wherever we can. So, when we source gifts and swag for events, we make it our mission to select special pieces from local Woo merchants. That’s why, when we prepared for Partner Day this year, we curated a beautiful espresso-themed gift bag featuring goodies from Italian Woo merchants — including coffee from Turin-based Orso Laboratorio Caffè. We adore this coffee-themed quote from Orso Laboratorio Caffè Founder Alessandro Minelli.

Partner Day was a blur. Last week, in beautiful Turin, Italy, we hosted 47 partners from 27 different companies for a full-day event filled with presentations from Woo leadership and partnership teams, classic cars, fun cocktails, and delicious food. We’re not done reminiscing about this incredible day. Take a look back at the memories with us and check out some photos from Partner Day 2024. 

The benefits of offering sales: Whether it’s a first-time customer or a long-time shopper, if someone sees a great deal, they’re more likely to buy from your website. In fact, 46 percent of online shoppers cite a discounted price as the primary reason for a recent purchase. Read our latest blog post for eight effective ways to run a sale in WooCommerce: https://lnkd.in/gWhyTZNX

Allow us to introduce you to the world of digital wallets and assets. As Woo embraces NFT and token-gating solutions, understanding digital wallets and the diverse landscape of digital assets becomes increasingly important for merchants and their customers. Read our blog post to learn about their essence, significance, and practical applications: https://lnkd.in/ggUGaXnn