Rive Animator | 2D Character Creator | Mobile Games UI/UX Designer | Art director | Graphic Designer
I have noticed an interesting trend: companies that provide their clients with serious content are increasingly favouring a fun and playful way of presenting this information. So, for this project for the social trading platform OUInvest Inc (ouinvest.ai), I was asked to create three funny cartoon characters to be used as mascots on the company's website, in animations and in offline products (e.g., printing on T-shirts). The requirement was to create anthropomorphic characters based on the first three letters of the company's name: O, U, and I. Characters should show that the company is focused on working with a variety of clients from a wide range of sectors, as well as convey lightness and fun, emphasising the company's commitment to presenting complex, serious information in a simple and game-like manner. It was also necessary to create a lip-sync animation in which the characters represent the company. When creating the mascots, I kept the bright color scheme of the client's website. And as one can see, the new characters fit in perfectly! I created different personalities for the characters to emphasize their diverse lifestyles and occupations. However, they are all happy and content with their lives :) The characters are vector art created with the Sketch app. The animations I created in Rive app. My voice over artists, who I collaborate with on a regular basis, took part in this project as well, becoming the voices of the characters. I overlaid the animation and audio files in DaVinci Resolve app.