Vira Pogromska’s Post

View profile for Vira Pogromska, graphic

Rive Animator | 2D Character Creator | Mobile Games UI/UX Designer | Art director | Graphic Designer

I have noticed an interesting trend: companies that provide their clients with serious content are increasingly favouring a fun and playful way of presenting this information. So, for this project for the social trading platform OUInvest Inc (ouinvest.ai), I was asked to create three funny cartoon characters to be used as mascots on the company's website, in animations and in offline products (e.g., printing on T-shirts). The requirement was to create anthropomorphic characters based on the first three letters of the company's name: O, U, and I. Characters should show that the company is focused on working with a variety of clients from a wide range of sectors, as well as convey lightness and fun, emphasising the company's commitment to presenting complex, serious information in a simple and game-like manner. It was also necessary to create a lip-sync animation in which the characters represent the company. When creating the mascots, I kept the bright color scheme of the client's website. And as one can see, the new characters fit in perfectly! I created different personalities for the characters to emphasize their diverse lifestyles and occupations. However, they are all happy and content with their lives :) The characters are vector art created with the Sketch app. The animations I created in Rive app. My voice over artists, who I collaborate with on a regular basis, took part in this project as well, becoming the voices of the characters. I overlaid the animation and audio files in DaVinci Resolve app.

Rive animation of Mascot Characters for social trading platform, Vira

Rive animation of Mascot Characters for social trading platform, Vira

artstation.com

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