The Estée Lauder Companies Inc.’s Post

In the fast-paced world of retail, simplicity is becoming the new trend. Consumers are increasingly drawn to minimalism, favoring brands that offer streamlined experiences and products. This "less is more" approach requires retailers to reassess their strategies, focusing on quality over quantity and emphasizing sustainability and authenticity. Brands that embrace this shift can forge deeper connections with their audience, standing out in a crowded market and driving long-term loyalty. There is no disconnect between these strategies and social networks. Marketers and brands who understand how to adapt to this "less is more" era will have the greatest success navigating the digital landscape as well. #SocialMedia #DigitalMarketing | Eran Nizri itamar gonsherovitz Yonatan Arami

"Shop-in-shops” concepts are booming — think Sephora setting up shop in Kohl’s, Ulta making waves in Target, or Claire’s within Walmart. These collaborations create countless opportunities for brands to extend their reach, amplify brand ambassadorship and meet customers right where they are. 💄With beauty being a very giftable category, these shop-in-shops are poised to revolutionize holiday sales. Jaime Bettencourt recently chatted with Cara Salpini, senior editor at Retail Dive, about the impact of beauty shop-in-shops for the holidays. ✨Read her article to learn more about how retailers, brands, and customers benefit from these concepts ✨ >> https://bit.ly/47KpVlL

We're excited to share that our President, Ayla Anaya, will moderate a session with Matt Tepper, CMO of John Hardy, at the sold-out Social Commerce Summit hosted by Duel Tech. They'll explore 'Powering Brand Loyalty: Navigating Social Trends & Marketing Paradigms in CPG & Luxury Markets.' Join us for essential insights on adapting marketing strategies and enhancing brand loyalty in the fast-evolving luxury and consumer goods sectors. Don't miss out on these expert perspectives! #marketing #luxurygoods #fashion #beauty #influencermarketing

Direct-to-consumer brands are increasing their presence in physical stores. Two notable brands making this change are Oui the People and Function of Beauty, beauty brands that have entered Sephora and Target, respectively. As more brands enter physical stores, brands need to maintain a consistent marketing strategy to ensure customer loyalty and keep up with these changes. #B2CData #MarketingData https://lnkd.in/gh6euSCS

In the dynamic and ever-changing marketing environment of today, brands are consistently exploring inventive approaches to engage their target audience and establish lasting connections. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness

It is time. For you to go engage with this post. And sign up for Summit. #socialmediamarketing #bazaarvoice #socialmediamanager

In today's retail landscape, innovation is key to capturing attention and offering personalized experiences. However, retailers face challenges like market saturation, inflation, and economic uncertainty. To thrive, boosting brand awareness and turning visitors into loyal customers is essential.   That's where retail media comes in. By understanding evolving audience needs retailers can build deeper connections. This boosts revenue and loyalty. Join us to explore three ways retail media is reshaping the industry and helping brands stay ahead of the game. #RetailMedia #BrandAwareness #CustomerLoyalty https://lnkd.in/g7aWRDGW

What Motivates a #multibrandretailer towards your Brand ? Over the years Plethora of Brands have grappled over this challenge and persevered hard to win over this immensely critical and much sought after entity - #multibrandretailer. The market-place has turned out to be a war turf for Brands who fight it out to be the preferred choice of the customer/consumer/end user. However, in a market which is affected with credit, influencer driven and a Plethora of Brands to choose from, the #multibrandretailer rules the roost. Given such a complex canvas in which this market operates, the retailer more often than not calls the shots and hence this great lure of the retailer to prefer your Brand. But what makes your strategy click? What lures your retailer to you. Or is luring the wrong word? a wrong strategy? Should a more Sustainable way forward be thought over, practised, propagated? Should we now move towards #emotionalrecognition ? Over the years I have been a part of this great Brand Jamboree and have been a witness to some experiences which taught me that retailers too: need #emotionalrecognition need #motivation, need #exclusivity, need #glorification need #premiumization 1. Drive #exclusivity. Every human being needs to feel Exclusive. They need to feel that what is bestowed upon them is exclusively available to them and so like retailers. Hence Driving exclusivity amongst retailer also make them eligible to perks, facilities, and preferences which are unique to them. Now here is a choice! Take it and feel privileged else Leave it and be one in the mass. 2. Drive #premiumization. A premium counter/retailer is another means to stand out in the crowd. A successful Premium Retailer also boosts confidence in the channel and is an excellent Motivation which endears him to a Brand 3. Drive #glorification. Retailers need to be glorified for their contribution towards business, customer service, their vintage in the business and their reputation. let's make them our #brandambassadors 4. Drive #emotionalrecognition. Showing #Empathy towards them. Bond with them, highlight their best practises, show them that the Brand cares, acknowledges their reputation and needs them, wants to grow with them and build everlasting relationships

Did you know that approximately 82% of purchase decisions are made in-store?   This finding highlights the importance of point-of-purchase displays in influencing shopper behavior. A well-designed display reflects a brand's identity while conveying a message that increases brand awareness, grabs shoppers' attention, and influences their perceptions and decisions.   More than just a "shelf," the right display is a strategic tool that can influence shoppers' decisions and drive sales.   #CustomizedDisplays #PointOfPurchase #RetailSolutions #BrandRecognition #BrandCommunication

Three types of consumers in new age commerce While doing analysis for my upcoming personal project, I came across a few categories of consumers in today's commerce: 🔹Value Cluster - Price sensitive, really cares about what they are spending and what they are getting in return. 🔹Quality Cluster - More focus on top notch quality, ready to spend premium on high quality products. 🔹Image Cluster - They care a lot about their image that they are putting forward while making a particular purchase. They compare how they will be perceived in the social circle before and after buying a specific goods. -Unknowingly most of us are part of the Image Cluster. -The majority of luxury brands (cars, apparel, accessories) purchases are image driven. -The purchases that we make under the influence of social media are in this category. Which cluster/s you fit in perfectly? Will try to post my learnings and observations around consumers - hit that follow button if you want to see such content again! #consumerbehavior #consumer #luxurybrands