Rich Tangney’s Post

Your measure of success will only be apparent after you are gone. While we often define success as dollars in a bank, the real success of the life you live will be defined by the people who turn up to farewell you one day. These are the people whom you will have loved, helped, and inspired. At a time when it’s hard for most, now would be a great time to work on being "successful." Who can you help, love, or inspire today?

CEO's, founders and businesses are sleeping on a lead generation giant. If you are looking for a simple way to generate some quick wins, look to your team. You already have an army of sales reps with established relationships…. for zero cost. Let’s assume your business has 50 staff, and all 50 have LinkedIn accounts with an average of 200 followers or connections. That’s 10,000 people you could reach, make aware, and potentially convert.... For free. Here is what I would do; ✅ Get staff buy-in - incentivise them with an affiliate, or commission model ✅ Create a process and provide time and resources for them to create or replicate relevant content to post on their accounts. ✅ Optimise your staff LinkedIn profiles ✅ Create a free, valuable resource as lead generation  ✅ Promote a newsletter sign-up for your product/service ✅ Continue adding exponential value served up for minimum cost. ✅ Strategically promote your service/product as the solution. Hand up if you already implement a similar strategy?

Mastering control of your emotions will serve you 100x more than trying to master control of your life. My son is going through a period where he is having huge surges in emotion, whether anger or sadness. I have to hold a mirror up to my own reactions as I try and steer him through it. Here's what we are inevitably learning together. Controlling your emotions; ✅ Accept what is, what was and what will be. ✅ Find the positive, go ‘all in ‘ on glass half full.  ✅ Applying lessons to your experiences to come. ✅ Creating flow. Vs. Controlling your life. ❌ Anxiety and worry about that which you can’t change  ❌ Disappointment and negativity when things go wrong  ❌ Doing the same thing repeatedly and expecting change ❌ Endless resistance and roadblocks Master your emotions and you’ll master life.

Hard facts, having fun or harnessing a feeling. 👆 This is the holy grail of effective and impactful content creation. Traditional marketing methods are becoming less effective and your brands very existence will rely on your ability to; 📖 Create compelling story 🎙 Build a reputation, and, 📢 Build a community. So, how can you get started? Start with one of these. Share what educates. Share what entertains. Share what inspires. If you can do all three, you have hit the trifecta! Consider the brands you follow and connect with, I'm betting they are using on of, if not all of the above.

Get more customers with two simple questions. "What do you want?", and, "What is stopping you from getting there?" Let's break it down. Your customer is at point X (current state), but wants to be at point Y (desired future state). The first step is understanding what point Y is, where do you want to be? Step two is understanding the pain point, what is required to bridge the gap between point X and point Y, and assessing if you have a solution to their problem. It is as simple as asking and most importantly, listening. Try this out at your next discovery call and let me know how you went.

We've started a business and can’t take any more clients. Here’s why. We are going to spend every dollar we have ensuring sure we over deliver for the ones we have. That means, Creating advocates, Building relationships, Creating disproportional value. Strategically, we are building; Lasting relationships. Longer term customers. A client referral system for the future. I'm keen to hear from anyone else who has taken this approach, on the face of it, it seems counterintuitive, but I'm convinced it's the right approach. Cheers to that!

The single bit of advice I would give anyone tired of the grind. Build brand. What does build brand even mean, Rich? Well, let’s start with what most people think brand building is; A cool logo A cool tagline. A cool colour palette. When the reality is, brand building is; Creating your unique voice, insights and perspectives. Creating ethical influence in your space. Creating meaningful relationships. Providing disproportionate value to an audience. And here’s what happens when you start making content that does all this ☝; People approaching you for your advice, service or product. More opportunities than you ever imagined. Better relationships with your customer Increased lifetime value with your customer. And an ability to charge at a rate actually worth your time. Need further evidence it works? In the space of 8 short months, we have managed to attract more work and revenue than ever before, my whole working life! Purely off the back of our brand building strategy on a single channel. What’s holding you back from building your brand? DM me, let’s jump on a call and see if I can motivate you

We have 'worked' together for 14 years. But this year we made it 'business official' creating a Marketing Consultancy (Ve Management) and Content Creation Agency (VeMedia - Creative Agency) Recently, we had an opportunity to chat with Natalie Woodbridge. We spoke about our journey. We spoke about our harder times. We spoke about resilience. If I could wrap up 'Resilience' in a single sentence, it would be this; "Resilience is the process of creating the mechanisms to deal with your challenges." What are your go-to tools for dealing with your challenges? Hopefully you can get some ideas here. 👇

Considering content marketing for your brand? Sometimes what you are posting isn't as important and where you are posting. A key consideration for any brands (Personal or Organisational) is where your audience are consuming their content. Aligning the platform to the audience can be tricky and at times overwhelming. Here is a quick guide to platform consumption by Generation.

Start giving out eulogies. Why do we wait until someone has left us before we let them know how much they mean to us, what we loved and admired about them? We spend 10 minutes trying to compact a lifetime of memories into a highlight reel of life. Why do we wait until it is too late? Wouldn't we be better to let them know today, in the present moment? If you see a parent an amazing job? - let them know. Got a great friend always there for you? - let them know. Does your sibling always have your back? - let them know. Off the back of Men's Health Week, let's let the men around us know they are killing it out there. Hey chaps 👇, I see you out there making a difference and I appreciate you! Andre Taikato Heath Haua Dave Kapa Dave Letele Shelton Hooper Andy Longley Sam Ringdahl Gareth O'Donnell Lewis Thompson-Milne