Right sizing is a big deal. I don’t think it’s ever a bad idea, but a way to make smarter content decisions. Invest in the people that are making the content that sparks interest vs. just passive viewing.
“As we got into the streaming business in a very, very aggressive way… basically, we invested too much,” well ahead of “what was truly monetizable,” he said. That contributed to billions in losses, he said, and “It resulted in volume, not quality.” ... On streaming, Disney’s major push in the near term is to boost engagement in order to reduce churn. As part of furthering that goal, Disney+ has integrated Hulu for subscribers of both services, and Disney+ will add an ESPN tile in December that will offer non-ESPN+ subscribers a “taste” of live games and programming (while ESPN+ customers will get access to all the content within Disney+)." #linearTV #streaming #traditionalTV #contentspend #contentrevenues #bundling #waltdisneystudios #disneyplus #ABC #ESPN #programming #contentstrategy #HULU #
