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Film Festival EDU-WEBINAR MEETUP - Dec. 7, 2023 1pm EST With millions of creators worldwide, the creator economy has grown exponentially over the last several years. Creators are this generation’s directors, producers, and talent all rolled into one. They’re also household names, with the power to make trends go mainstream overnight, spark cultural movements, and shape purchase decisions. But how can marketers tap the creator economy to reach their goals?' Join us for this webinar, The Creator Economy Opportunity where IAB will be releasing exciting new research that will enable you to: Discover the profound impact that creator content has on consumers and why it has transitioned from a hidden gem to an integral part of mainstream media. Gain valuable insights on how creator content complements studio content and creates more impactful full funnel campaigns. Unpack the trends and strategies to elevate your brand and make the most out of this opportunity for advertisers. RSVP link in IG bio or https://lnkd.in/gez95r3v #filmfestival #2023interfaithfilmfest #diversestorytellers #interfaithfilmfest

The #Cannes Film Festival is a media juggernaut! But even if you’re not in the film industry, you can leverage its buzz with killer marketing campaigns for your brand on social media. It’s all about staying relevant with the trend👊🏻🤟🏻 Here are 5 Instagram-worthy Cannes marketing hacks to dominate your feed! 👍🏻👎Top or Flop? (Hashtags: #CannesFashion #RedCarpetLooks) Ask your audience to vote on the best and worst looks from the festival. It’s a fun way to spark engagement and showcase your brand’s style sense. (Results: Generates buzz, user interaction, brand association with fashion) 🔮Predict to Win! (Hashtags: #CannesContest #PalmeDorPrediction) Host a contest where users predict the Palme d’Or winner. Offer a coveted prize to sweeten the deal! (Results: Builds excitement, drives user acquisition, creates brand loyalty with prize) 🎉Festival Flashback! (Hashtags: #CannesTrivia #CannesHistory) Test your audience’s Cannes knowledge with a quick quiz about the festival’s history. Use interactive features like polls or sliders for maximum audience participation. (Results: Boosts brand awareness, creates a fun learning experience, builds brand community) 🍸Cocktail Connoisseur? (Hashtags: #CannesVibes #BeachPartyDrinks) Create a personality test that matches users with their ideal Cannes cocktail. This is a great way to promote your own products or showcase local drinks and build brand association. (Results: Generates user-generated content, promotes brand products/services, creates brand connection with a fun activity) 🧐Star Spot the Difference! (Hashtags: #CannesStars #ThenAndNow) Challenge your followers to match current celebrity photos with their childhood pics. It’s a fun way to spark conversation, boost engagement, and show off your playful brand personality. (Results: Creates a lighthearted interaction, increases brand reach through user sharing, builds a relatable brand image) **What Cannes-inspired marketing ideas do you have? Share them in the comments! **

Did You Know? Creating unique branded hashtags for your business or campaign helps increasing brand recognition (e.g., #CinexaMagic) #Cinexa #CinexaMagic #VideoMarketing #MediaManagement #DigitalMarketing #VideoEditing #ContentCreation #ProfessionalMarketing #LinkedInMarketing #BusinessSolutions #ShortFormContent #LinkedInTips #B2BMarketing #ProfessionalBranding #LinkedInAdvertising #BusinessGrowth #LinkedInContent #LinkedInPresence #LinkedInStrategy #ProfessionalNetwork #MarketingInsights #BusinessSolutions

🎥🌟 Exciting News! 🌟🎥 I'm thrilled to announce that LAXS Media has just produced an incredible video showcasing the highlights of the recent Leigh Folk Festival! 🎬🎵 This video truly captures the essence and magic of the festival, and I couldn't be more proud of the end result! But why is video so important in today's digital landscape? 🤔 Let me share a few reasons why: 1️⃣ Captivating Visual Storytelling: Video allows us to tell stories in a way that no other medium can. Through stunning visuals, music, and interviews, we can transport our audience directly into the heart of the experience. It creates a powerful emotional connection that engages viewers on a deeper level. 2️⃣ Reach and Accessibility: In an era where attention spans are shorter than ever, video content grabs attention and holds it. Moreover, with the rise of social media and streaming platforms, videos can reach a vast audience across different demographics and locations, enabling us to expand our reach and attract new followers, supporters, and potential festival-goers. 3️⃣ Shareability and Virality: People love sharing captivating and inspiring content with their networks, and video is highly shareable. By creating compelling videos, we encourage our audience to become advocates, sharing the video across various platforms, thereby extending our brand's reach organically. Viral videos can generate tremendous buzz and spark conversations, leading to increased engagement and brand awareness. 4️⃣ Building Authentic Connections: Videos provide an opportunity to showcase the unique aspects and atmosphere of events like the Leigh Folk Festival. By capturing genuine moments, expressions, and interactions, we create an authentic connection with our audience. This fosters trust, loyalty, and a sense of community, encouraging individuals to actively participate, attend future events, and support our endeavors. 5️⃣ Engaging Multimedia Experience: Videos combine visuals, audio, and often text to create a multisensory experience. This dynamic and immersive nature keeps viewers engaged for longer periods, increasing the likelihood of them absorbing the festival's message, exploring related content, and ultimately becoming more involved. 🌟🎉 The video produced by LAXS Media for the Leigh Folk Festival truly embodies these essential qualities. It not only showcases the incredible talent and vibrant atmosphere of the event but also serves as a catalyst for growth and engagement. EVERY STORY MATTERS! UNLEASH YOURS!🎥💪 #LeighFolkFestival #VideoProduction #Engagement #DigitalMarketing #LAXSMedia #essex #tips

late night thought tips for content creation : 📈 Riding the Wave of Creator-Driven Content 🚀 Digital video consumption has hit an unprecedented peak, and creators are steering the ship of content growth. 🌐 Our latest consumer research reveals a significant surge in the popularity of creator-produced content, outpacing the growth of studio-produced content. 📺 In fact, 39% of consumers are tuning into more creator-driven content compared to 22% for studio-produced content across various devices and platforms. As one media agency advertiser pointed out, the landscape is evolving. Creators are no longer confined to social spaces; they're making their mark on mainstream media, from TV interviews to gracing the Met Gala. 🌟 With increased visibility comes enhanced influence, and advertisers are naturally gravitating towards collaborations, recognizing the expanding impact of creators across the entire ecosystem. 💡💰 #DigitalVideo #CreatorEra #ContentRevolution this is when #vogue hired YouTube creator Emma Chamberlain to cover the 2023 Met Gala Vogue https://lnkd.in/dqqxzruk

🎉 Exciting News! Introducing the Showman Character for Your Next Event! 🤖 Are you ready to elevate your event experience to a whole new level? We're thrilled to introduce our latest innovation: The Showman Character! 🌟 The Showman Character is designed to captivate your audience and present your content like never before. With Pepper as your Showman, your event will be transformed into an immersive and engaging spectacle. 📽️ Video Presentation: Imagine the power of your message combined with captivating visuals. The customer provides a video and a script, and Pepper seamlessly presents it to your audience. The script is structured like a subtitle file, ensuring a smooth and synchronized delivery. If Pepper needs more time to convey a message, the video pauses, allowing every word to be heard. 🔉 Multilingual Subtitles: Not only does Pepper speak the script, but your audience can also activate subtitles in different languages, making your content accessible to a global audience. 🚀 Unleash the Showman: Get ready to make a lasting impression. The Showman Character brings innovation, interactivity, and entertainment to your event, leaving your audience wowed and engaged. Transform your event experience with the Showman Character and make your message shine brighter than ever before. Contact us today to learn more and book Pepper for your next event! #InteractiveEvents #EventInnovation #PepperRobot

3 highlights, 2 learnings and 1 quest. All from D&AD Festival. ✨ My top moments include: Crying in the middle of Yusu Sasaki's talk 👉🏾 Toyota's VoiceWatch campaign helping the blind watch sports games with Dentsu = sobbing Arif Haq's masterclass on judging creative quality 👉🏾 Listening to everyone's perspectives of ads - LOVE 👉🏾 Defining creativity beyond lightbulb moments and mystical words - LOVE EVEN MORE Meeting and chatting with people 👉🏾 Photographers, recent grads, designers, strategists and so many more 💎 2 takeaways that hit hard: Stand up for something that stands out 👉🏾 It's easy to be average, it's hard to create something exceptional and get it through red tape It's easy to take feedback, assume and run with it 👉🏾 It's better to check what applies to the idea and what's about your execution 🧭 My self-assigned quest: Check my assumptions. Is it really a "genius" ad? Why? 👉🏾 Find ads that impacted and evaluate. 👉🏾 Find ads that flopped and interrogate. (Side note: When's the last time an ad made you cry/emotional?) #dadfestival24 #LearningAndDevelopment #321Wrap

DAY 1 Creators @ Cannes Lions: Pendulum Swing or Paradigm Shift? Relevance. In marketing, it’s giving the right person the right message at the time. In Cannes this week, there’s no shortage of MarTech platforms promising to deliver relevance, seeking to claim their part of the over $600 billion that will be spent on digital advertising this year. But what’s new at Cannes Lions this year is a focus on Creators, billed as a “curated mix of exclusive learning and networking experiences for creators and those working in the wider creator economy.” For advertisers seeking a shortcut to relevance, alignment with the audiences Creators cultivate is a tantalizing opportunity. And the reason is simple: trust. According to a recent Qualtrics study, only half of US consumers trust the brands they do business with, and for Gen Z in particular, it’s an abysmal 28%. With that in mind, it makes sense for brands to find a trusted proxy to deliver their message. However, what does this mean for Cannes Lions, which has traditionally held up agencies as the arbiters of creativity? Is this a simple nod to other sources of creativity, or a sign of things to come? From a grand sample of the first day of my first visit to Cannes Lions, I welcome a focus on Creators and hope it grows. The reason is, perhaps naively, I expected to encounter more creative thinkers and doers. Instead, the conversations I’ve had and overheard make clear the festival is for those who oversee, package, and profit from the creative output of others. And while this hasn’t hurt ticket sales or attendance, it’s worth noting that entries are down 38% from a 2016 high. Of course, there’s too much momentum and money to be made for Cannes Lions to meaningfully falter, but it would seem to leave an opening for an authentically focused creative conference. Until then, pass the rosé! #canneslions2024 #creativity

I AM THE VOICE BEHIND PSQUARE HIT SONG .....UNCLE PLEASE TELL US A STORY- HELEN PAUL Please watch video below - source ; https://lnkd.in/dc9DXQ8m I have observed that this story has generated a lot of reviews on social media . Helen Paul is multi -talented and very cerebral. We attended a programme together at the School of Media and Communications of the prestigious Pan- Atlantic University ,Lagos in 2011. I will like to draw our attention to certain information regarding Intellectual Property Rights in Voice Overs . See below for details; In voice overs, the main Intellectual Property Rights involve: 1. Copyright: Protects the original expression of the voice actor's performance, covering the script and the recorded delivery. 2. Trademark: Applies only if a specific voice becomes associated with a brand or product, creating a distinctive identity. 3. Publicity Rights: Protects against unauthorized commercial use of a voice actor's identity or voice for promotional purposes. 4. Contractual Rights: Agreements between parties define the scope, duration, exclusivity, and compensation for the use of the voice actor's work. Understanding and appropriately addressing these rights in contracts is crucial to ensuring fair compensation and proper usage in voice over work. Nosakhare Uwadiae . Intellectual Property Rights Specialist. Dr. Helen Emore, Ph.D. Dr Nkem Itanyi Aderonke Salami School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria Pan-Atlantic University (PAU) World Intellectual Property Organization – WIPO Tekedia Institute Awa k. Ndukwe #brand #broadcast #intellectualproperty #wipo #media #content Abimo Olayiwola Chinyere Okorocha

𝐃𝐢𝐬𝐬𝐞𝐜𝐭𝐢𝐧𝐠 𝐁𝐉𝐏'𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 24𝐱7 𝐭𝐨 2047 𝐕𝐨𝐭𝐞 𝐟𝐨𝐫 𝐌𝐨𝐝𝐢 : 𝐕𝐨𝐭𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆.𝐎.𝐀.𝐓. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 🌟 𝐀𝐬 𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐟𝐢𝐜𝐢𝐨𝐧𝐚𝐝𝐨 𝐰𝐢𝐭𝐡 𝐚 𝐤𝐧𝐚𝐜𝐤 𝐟𝐨𝐫 𝐯𝐢𝐝𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐚𝐧𝐝 𝐞𝐝𝐢𝐭𝐢𝐧𝐠, 𝐈 𝐜𝐨𝐮𝐥𝐝𝐧'𝐭 𝐫𝐞𝐬𝐢𝐬𝐭 𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐭𝐡𝐞 𝐬𝐡𝐞𝐞𝐫 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐨𝐟 𝐁𝐉𝐏'𝐬 𝐫𝐞𝐜𝐞𝐧𝐭 𝐚𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧: 1) 𝐍𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐞𝐬𝐬𝐚𝐠𝐞- The campaign hits home with its message, addressing real societal issues in a way that grabs your attention from the get-go. 💥 2) 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐔𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 - With relatable stories and eye-catching visuals, they've got us hooked, especially the younger crowd. 🎯 3) 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐆𝐞𝐧 𝐙'𝐬 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞- The campaign tapped into what makes the youth tick, addressing their dreams and concerns head-on, building a strong connection that fuels engagement and action. 👫 4) 𝐋𝐢𝐠𝐡𝐭𝐬, 𝐂𝐚𝐦𝐞𝐫𝐚, 𝐀𝐜𝐭𝐢𝐨𝐧- The cinematography is on point, blending tech wizardry with creative flair to ignite the audience's imagination. 🎥✨ 5) 𝐆𝐫𝐨𝐨𝐯𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐁𝐞𝐚𝐭- Well choreographed fusion of rap with a bilingual script? Genius move to keep things fresh and inclusive. 🎶🎤🎸 6) 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐢𝐭 𝐑𝐞𝐚𝐥- Kudos for maintaining authenticity by showcasing real facts and achievements, fostering genuine resonance with the audience. 👏 𝐁𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞? While BJP's vote campaign definitely has its highs, there's room for improvement too. Great marketing is always evolving, and learning from both the wins and the misses is key to pushing boundaries and driving impactful results. 📈 𝑾𝒐𝒖𝒍𝒅 𝒚𝒐𝒖 𝒍𝒐𝒗𝒆 𝒕𝒐 𝒄𝒓𝒆𝒂𝒕𝒆 𝒔𝒖𝒄𝒉 𝒊𝒎𝒑𝒂𝒄𝒕𝒇𝒖𝒍 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒄𝒍𝒊𝒆𝒏𝒕𝒔?  𝐘𝐨𝐮𝐫 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐬𝐡𝐢𝐧𝐞𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡, 𝐚𝐧𝐝 𝐈'𝐦 𝐚𝐥𝐥 𝐟𝐨𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫! 🤝 Let's keep the creativity flowing in the comments below. 💡✒ #BJPLatest #Modi2047Vision #DigitalCampaignsStrategy #madnismedia #YouthEngagement #CreativeContent #GenZConnect #CinematicBrilliance #AuthenticityMatters #MarketingEvolution #AdCampaignAnalysis #NarendraModi #viralvideo #loksabhaelection2024